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Vice President, Creative

KantarKantar·Market Research and Consulting

Compensation

$160,000 - $200,000/year

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About the role

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

To start a career that is out of the ordinary, please apply...

Job Details

Location: North America (hybrid and remote will be considered)

Creative is one of the most powerful drivers of brand and business growth, yet the landscape is evolving rapidly. Clients face increasing complexity across channels, faster decision cycles, and the growing impact of artificial intelligence. This role sits at the centre of that change. You will help leading brands improve the quality of their creative, strengthen the link between creative and commercial outcomes, and shape how Creative Effectiveness evolves at Kantar.

What you’ll be doing

  • Act as a senior strategic partner to clients, helping them improve creative quality across brand building, campaign development, and in-market optimisation
  • Lead the vision for modern Creative Effectiveness, connecting insight, creative evaluation, media context, and commercial outcomes into a clear client proposition
  • Shape and lead high-value engagements, including major pitches and renewals, by designing solutions that solve real business challenges
  • Drive growth by working closely with Sales and Strategic Client teams to expand Kantar’s impact with priority clients
  • Represent Kantar externally, building our reputation as a leader in Creative Effectiveness and contributing a strong market point of view

The ideal skills and experience

  • Ability to articulate compelling POVs on creative trends, influence senior clients, and represent the Kantar externally (e.g. pitches, events, stage presence).
  • Strong grasp of how brands show up across channels (social, creator platforms, AI-driven content) and how creative strategy is evolving.
  • Significant leadership experience in creative, insight, strategy, media, or consultancy environments, with a strong track record of leading senior client relationships
  • Proven experience helping clients solve business challenges through creative effectiveness, research, or strategic advisory solutions
  • Ability to design and lead complex engagements, influence senior stakeholders, and translate insight into clear commercial impact
  • Strong commercial judgement, with the ability to navigate ambiguity, prioritise effectively, and make confident decisions
  • Excellent communication skills and executive presence, with the credibility to represent Kantar internally and externally

Why join Kantar?

Kantar is one of the most recognised and trusted brands in its industry, with unmatched depth of experience and global reach. What makes this moment different is how much is changing at once.

We are working on the world’s most influential brands, investing in AI and technology, and evolving how intelligence is delivered. The work is becoming more connected, more dynamic and more impactful.

People joining Kantar now are not stepping into something finished. They are joining a business that is evolving, and they will help shape what comes next.

If you want to work on iconic brands, solve complex problems, learn from exceptional people and do work that genuinely makes a difference, Kantar offers that opportunity.

What’s in it for you

We provide a highly competitive benefits package!

  • Medical plans with comprehensive, affordable coverage for a range of health services

  • Health Savings Account/FSA

  • Dental, Vision and benefits to cover unique healthcare needs

  • Wellness Program

  • 401k with matching

  • Tuition Reimbursement, Commuter benefits

  • Unlimited PTO

At Kantar, we go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking, and better commercial outcomes.

Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.

PRIVACY DISCLOSURE: By applying to this opportunity, you consent to the personal data you provide to us being processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS for as long as is necessary for recruitment purposes.

The salary range for this role is $160,000 - $200,000/year. Your final base salary will be determined based on several factors, which may include but are not limited to location, work experience, skills, knowledge, education, and/or certifications. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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Location

Norwalk, MerrittUnited States of America

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

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Aplyr's read

Kantar is a leader in market research and consulting, offering deep insights into consumer behavior. It attracts professionals passionate about data-driven decision making.

Synthesized from recent postings & public sources

What's promising

  • Kantar's global presence offers diverse opportunities for international career growth.
  • The company is at the forefront of using data to drive strategic insights.
  • Kantar invests in cutting-edge technology to enhance research capabilities.

What to watch

  • The market research industry faces increasing pressure from digital-first competitors.
  • Kantar's restructuring efforts may lead to internal uncertainty.
  • High client expectations can result in demanding workloads.

Why Kantar

  • Kantar combines traditional research methods with advanced analytics for comprehensive insights.
  • The company has a strong focus on understanding consumer emotions and behaviors.
  • Kantar's diverse service offerings span multiple industries and geographies.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Kantar

Kantar is a data, insights, and consulting company that helps clients understand how people think, feel, and act. It provides a comprehensive range of services in market research, brand strategy, and consumer insights.

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