About the role

Aplyr's Quick Take

This role is about leading the implementation and optimization of marketing technology platforms for Novartis, focusing on enhancing digital solutions for various teams. It's primarily an individual contributor role that requires a mix of technical expertise and strategic thinking to drive digital innovation and improve customer engagement.

Good fit

Ideal candidates have over 5 years of experience in digital marketing or technology, particularly with MarTech platforms. A collaborative mindset and strong stakeholder management skills are essential for success in this role.

Worth noting

The salary range is quite broad, suggesting potential for negotiation based on experience. The role also emphasizes a strong understanding of regulatory requirements in the healthcare sector, which may be a niche requirement.

Salary Range:

£66,570.00 - £123,630.00

Job Description Summary

The Marketing Platforms & Digital Innovation Lead is responsible for translating global digital strategy into localized, fit-for-purpose marketing technology and digital solutions. The role ensures effective deployment, optimization, and innovation of marketing and customer-facing platforms to support Commercial, Value & Access, and Medical Affairs teams. It plays a critical role in strengthening digital execution, enabling data-driven decision-making, and enhancing customer engagement across the organization.

Job Description

Key Responsibilities

Lead the deployment, optimization, and governance of marketing platforms (e.g., SFMC, CRM, NovartisPro, Event platforms).
Execute and localize the marketing technology roadmap aligned with international strategy.
Ensure platform availability, performance, and issue resolution in collaboration with IT and external vendors.
Manage vendor relationships and service levels to ensure high-quality delivery and business continuity.
Support Value & Access and Medical Affairs through tailored CRM and platform enablement.
Identify and prioritize digital innovation opportunities, including AI-driven and personalization capabilities.
Translate business requirements into scalable platform features and enhancements.
Drive adoption through change management, training, and continuous improvement initiatives.
Provide insights on platform usage, adoption, and performance to senior stakeholders.

Essential Requirements

University degree in Business, Life Sciences, Computer Science, Engineering, or related field; advanced degree preferred.
5+ years of experience in digital, data, or marketing technology roles.
Strong experience with MarTech platforms such as CRM, Salesforce, Marketing Automation, and web technologies.
Proven ability to manage digital platforms and drive digital transformation initiatives.
Understanding of regulatory and compliance requirements in healthcare/pharma.
Experience with data management and integration across digital ecosystems.
Strong stakeholder management and cross-functional collaboration skills.
Ability to translate business needs into technical requirements.
Strong digital innovation mindset with focus on improving business outcomes and customer experience.

Why Novartis?

At Novartis, we reimagine medicine to improve and extend people’s lives. We provide an innovative, collaborative environment where you can drive digital transformation and make a meaningful impact in healthcare. Join us to help shape the future of digital engagement and platform innovation.

Skills Desired

Agility (Inactive), Cross-Functional Collaboration, Customer Engagement, Customer Experience (CX), Customer Insights, Data Analytics, Data Strategies, Digital Marketing, Marketing Strategies, Market Research, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Team Leadership, Waterfall Model

Skills & Tags

marketing

Aplyr's read

Novartis is a Swiss-based global healthcare leader, known for its focus on innovative medicines and commitment to addressing patient needs through diverse roles.
Synthesized from recent postings & public sources

What's promising

•Novartis invests heavily in research and development, driving innovation in pharmaceuticals.
•The company offers a wide range of global career opportunities across various fields.
•Strong focus on cutting-edge therapies, including gene therapy and AI-driven solutions.

What to watch

•Regulatory challenges can impact the speed of drug approval and market entry.
•High competition in the pharmaceutical industry requires constant innovation to maintain market position.
•Complex organizational structure may slow decision-making processes.

Why Novartis

•Novartis has a robust pipeline of innovative medicines, setting it apart in the healthcare sector.
•The company emphasizes a diverse and inclusive workplace culture across its global operations.
•Novartis is a leader in digital transformation within pharmaceuticals, integrating AI and data science.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Novartis

Novartis

novartis.com

View company

Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. It focuses on innovative medicines, generics, and eye care.