About the role

Aplyr's Quick Take

This role is about leading a sales team in the optical lens industry, focusing on driving revenue growth and managing performance through Salesforce CRM. You'll be coaching Sales Managers and Representatives, setting clear expectations, and developing strategic sales plans while maintaining relationships with key customers.

Good fit

Ideal candidates have extensive sales leadership experience, particularly in healthcare or optical sectors, and a strong track record of revenue growth. A hands-on, data-driven approach and excellent coaching skills are essential for success.

Worth noting

The role emphasizes a high-performance culture and continuous improvement, which may appeal to those who thrive in dynamic environments. However, the salary range is quite broad, which could indicate variability in expectations or experience levels sought.

The Sr Director, Sales leads and inspires a high-performing team of Sales Managers and Sales Representatives in the Optical Lens industry. This position utilizes Salesforce CRM, drives revenue growth, and has a strong understanding of selling to both doctors and labs.

Lead, coach, and develop a team of Sales Managers and Sales Representatives to exceed sales targets.

Build and maintain a high-performance culture focused on accountability, clear expectations, and continuous improvement.

Oversee territory management and ensure optimal coverage and resource allocation.

Define and communicate clear performance expectations and KPIs across the sales organization.

Utilize Salesforce CRM to manage pipeline, forecast accurately, and drive data-informed decisions.

Use data to inform segmentation strategies, pricing models, and promotional campaigns.

Develop and execute strategic sales plans to expand market share and grow revenue.

Build and maintain strong relationships with key customers including optometrists, ophthalmologists, opticians, and lab partners.

Understand and anticipate customer needs, delivering tailored solutions and exceptional service.

Collaborate cross-functionally with Marketing, Product, and Operations to align sales strategies with business goals.

Monitor market trends and competitor activity to identify new opportunities and mitigate risks.

Foster a high-performance culture focused on accountability, continuous improvement, and customer success.

Deliver regular performance updates to executive leadership and contribute to strategic planning.

Champion a culture of curiosity and innovation, exploring new sales modalities and technologies.

Stay ahead of industry trends and competitive landscape to inform strategic direction.

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in related field or equivalent experience; Minimum of 3 additional years of experience related to functional area

Minimum of 6 years of management experience with responsibilities for hiring, training, assigning work and managing performance of direct reports

Progressive sales leadership experience, preferably in the optical or healthcare industry.

Demonstrated success in growing revenue and leading high-performing sales teams.

Expertise in Salesforce CRM and leveraging data for performance management.

Strong understanding of the optical lens market, including sales to doctors and labs.

Exceptional communication, coaching, and interpersonal skills.

Strategic thinker with a hands-on approach and a bias for action.

#LI-MARCHON

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.

Salary Ranges: $126,000.00 - $191,625.00

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information.

We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities.

As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees.  VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.

Skills & Tags

sales

Aplyr's read

VSP Vision is a key player in vision care insurance, attracting professionals in sales, analytics, and technology who seek to innovate in healthcare services.
Synthesized from recent postings & public sources

What's promising

•VSP Vision offers comprehensive vision care insurance, ensuring job stability in a crucial healthcare sector.
•The company provides diverse roles, from sales to technology, appealing to a wide range of professionals.
•VSP Vision's focus on innovation in vision care services offers growth opportunities in a niche market.

What to watch

•The insurance industry is heavily regulated, which can limit flexibility and innovation.
•Competition from other vision care providers may pressure profit margins and market share.
•Limited public information about the company culture and employee satisfaction could be a concern for job seekers.

Why VSP Vision

•VSP Vision is a leader in vision care insurance, distinguishing itself in a specialized healthcare niche.
•The company integrates technology with healthcare, providing unique opportunities for tech-savvy professionals.
•VSP Vision's extensive network of providers enhances its service offerings, setting it apart from competitors.

Aplyr’s read is generated by AI from public sources. Was it useful?

About VSP Vision

VSP Vision

vsp.com

View company

VSP Vision Care is a leading provider of vision care insurance and services in the United States, offering a range of vision benefits and eyewear solutions.