About the role

Aplyr's Quick Take

This role is about leading strategic consulting and innovation for Dentsu's New Stream Media division, focusing on integrating media capabilities across various agency brands. It's a senior executive position that requires overseeing client engagements, driving growth, and ensuring operational excellence.

Good fit

Ideal candidates have over 15 years of experience in media strategy or digital advertising, with a strong background in retail media. They should be strategic thinkers who excel in cross-functional collaboration and client leadership.

Worth noting

The salary range is quite high, indicating the seniority and expectations of the role. The position also emphasizes innovation and integration across multiple practices, which may appeal to those looking for a dynamic and impactful leadership opportunity.

Job Description:

The Senior Vice President (SVP) of New Stream Media (NSM) will serve as a senior executive leader responsible for driving strategic consulting, innovation, and growth across dentsu’s Retail Media Network (RMN) and enterprise media offerings. This role will lead the integration of NSM capabilities across agency brands including Carat, and dentsuX, ensuring cohesive delivery and client success across buy-side and sell-side engagements.

You will be accountable for shaping and scaling NSM’s consulting model, with a particular emphasis on cross-practice orchestration, client-centric innovation, and enterprise media alignment. This includes leading strategic engagements, evolving monetization frameworks, and embedding NSM into broader media and commerce transformation initiatives. You will report to the EVP, New Stream Media Practice Lead

Key Responsibilities

Strategic Consulting & Innovation

Lead NSM’s strategic consulting engagements across RMNs and enterprise media clients, delivering high-impact solutions that drive revenue, efficiency, and brand growth.
Architect and evolve NSM’s consulting model to be scalable, repeatable, and integrated across agency brands and service lines.
Champion innovation in media strategy, including audience development, adtech enablement, and measurement frameworks.

Cross-Practice Integration

Serve as the connective tissue between NSM and dentsu’s media, analytics, creative, and CXM practices.
Partner with agency brand leads to embed NSM capabilities into client engagements, pitches, and QBRs.
Align NSM’s roadmap with enterprise media priorities, ensuring seamless integration and shared accountability.

Client Leadership & Growth

Act as executive sponsor for top-tier RMN and enterprise media clients, guiding strategic direction and ensuring delivery excellence.
Lead business development efforts, including pursuit strategy, proposal development, and client onboarding.
Drive expansion into new verticals and media formats, including non-endemic advertising, offsite media, and in-store activations.

Operational Excellence

Oversee NSM’s operating model, including staffing plans, delivery frameworks, and performance management.
Collaborate with business operations and finance teams to ensure profitability and scalability.
Develop internal enablement tools, training programs, and best practices to support NSM growth.

Qualifications

15+ years of experience in media strategy, retail media, or digital advertising, with a proven track record of executive leadership.
Deep expertise in retail media monetization, enterprise media planning, and non-endemic advertising strategy.
Demonstrated success in leading cross-functional teams and integrating capabilities across agency brands.
Strong understanding of media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems.
Exceptional communication, leadership, and stakeholder management skills.
Experience with consulting frameworks, strategic planning, and organizational transformation.

The annual salary range for this position is $197,225 -$250,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-AD2

#LI-Hybrid

Location:

New York

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you. 

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

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Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.