Senior Manager, Data Strategy

1474 - Senior Manager, Data Strategy

Role Summary and Impact

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.  

About our Data, Tech and Analytics Division 

We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through Open, an AI-enabled media and data platform for the next era of advertising.

Our UK Data, Tech and Analytics capabilities are central to our success, empowering WPP Media’s clients with a full range of services that deliver tangible impact. This Senior Manager role is a key position within our dedicated offering for the UK Government, providing critical support to the Data Strategy specialism.

Position Overview

Reporting to the VP, Data Strategy for the UK Government Account, the Senior Manager, Data Strategy plays a critical role in executing and operationalising the comprehensive data strategy for this key client. You will be a hands-on expert, working across all departments and campaigns, directly supporting the VP and acting as a primary driver for the implementation of advanced data solutions. This role involves translating strategic vision into tangible data applications, leveraging WPP's proprietary platforms, and ensuring the ethical and effective use of data to achieve the UK Government's communication objectives across all areas of responsibility.

Skills and Experience

Data Strategy Execution & Client Enablement

• Proactively analyse complex data sets to uncover behavioural barriers and drivers, transforming data into compelling narratives and actionable insights for GCS planning and campaign optimisation.
• Design and develop detailed audience architectures and segmentation models, establishing rules for effective audience targeting, suppression, and frequency capping across campaigns.
• Develop integrated journey plans that seamlessly connect paid media strategies with the UK Government’s owned channels, leveraging platform capabilities.
• Provide expert consultation on AdTech and MarTech usage, architecting and overseeing the integration of Government-owned, WPP proprietary, and third-party applications.

Platform & Partnership Activation

• Drive the implementation and operationalisation of Open Intelligence (OI) and the UK Private Data Network (PDN) for the GCS in the UK.
• Lead the identification