About the role

Aplyr's Quick Take

This role is about leading the marketing technology strategy for a law firm, focusing on optimizing existing tools and implementing new technologies like AI and automation. It's a senior-level position that combines management with hands-on technical work, requiring a deep understanding of marketing tech in a professional services context.

Good fit

Ideal candidates have over 7 years of experience in marketing technology, preferably in a law firm or similar environment. They should be strategic thinkers who can manage teams and drive technology adoption.

Worth noting

This position emphasizes innovation and modernization, which may appeal to those looking to make a significant impact in a traditional industry. The focus on AI and automation suggests a forward-thinking approach, but the role may involve navigating resistance to change.

Nashville, Tennessee

Job Description

Pillsbury Winthrop Shaw Pittman is seeking a strategic and forward-thinking Senior Manager of Marketing Technology & Innovation to lead the evolution of the firm’s marketing and business development technology ecosystem. This individual will join a growing Strategy & Marketing team for one of the world’s foremost law firms, operating at the intersection of technology innovation, capital and government.

This role moves beyond pure system administration. It is a high-impact opportunity responsible for modernizing and optimizing the firm’s business development and marketing technology stack, advancing AI and automation initiatives, strengthening data governance, and enhancing client experience across touchpoints. The ideal candidate brings deep technology expertise within a professional services environment and a proven ability to translate marketing strategy into scalable, enterprise-wide solutions.

KEY RESPONSIBILITIES

Lead strategy and optimization of the firm’s marketing technology stack, ensuring existing tools are leveraged while evaluating new ones for potential adoption.
Plan and implement AI and automation initiatives that accelerate department response times, improve client experience, and surface new business opportunities faster.
Maximize existing marketing technology tools, advancing marketing automation, CMS integration, and data governance, including innovation pilots and product launches
Upskill the Strategy & Marketing team to maximize technology adoption
Oversee technical training, change management, and vendor partnerships
Perform other duties as assigned

REQUIRED EDUCATION, KNOWLEDGE & EXPERIENCE

Bachelor’s degree in marketing or a related field.
7+ years of marketing technology experience
Experience in a law firm or professional services environment preferred
Expertise in CRM, automation platforms, analytics, and system integration
Proven ability to lead enterprise-wide technology initiatives

Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.

If you require an accommodation in order to apply for a position, please contact us at PillsburyWorkday@pillsburylaw.com.

Skills & Tags

marketing

Aplyr's read

Pillsbury is a global law firm excelling in corporate law and intellectual property, attracting legal professionals and support staff committed to excellence.
Synthesized from recent postings & public sources

What's promising

•Pillsbury offers a strong focus on corporate law and intellectual property, appealing to specialists in these fields.
•The firm provides opportunities for career growth with roles ranging from entry-level to senior management.
•Pillsbury's global presence allows for diverse and international career experiences.

What to watch

•High-pressure environment typical of large law firms may not suit everyone.
•Limited public information about work-life balance at Pillsbury.
•The firm's size might lead to less personalized attention to individual career development.

Why Pillsbury

•Pillsbury is known for its expertise in technology and real estate law, setting it apart from competitors.
•The firm has a robust pro bono program, highlighting its commitment to community service.
•Pillsbury's strategic focus on innovation in marketing technology distinguishes its business development approach.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Pillsbury

Pillsbury

pillsburylaw.com

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Pillsbury Winthrop Shaw Pittman LLP is a global law firm known for its expertise in various practice areas including corporate law, litigation, intellectual property, and real estate.