Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Public Relations Specialist

We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. 

Expedia Group is one of the world’s largest travel platforms. We believe travel is a force for good, and our mission is to power global travel for everyone, everywhere.

We are seeking a Senior PR Specialist, U.S. Media Relations to join our Global Communications organization. This role sits on the U.S. Media Relations team, which is responsible for delivering high-impact media coverage that builds awareness, trust, and loyalty across Expedia Group’s portfolio of consumer brands, including Expedia, Hotels.com, and Vrbo.

In this role, you will lead day-to-day media relations efforts, develop strategic storytelling, and help shape brand narratives across the U.S. market. You will serve as a trusted partner to internal stakeholders, providing guidance on PR strategies, navigating sensitive topics, and applying cultural and media insights to outreach. This role is ideal for someone with deep experience in media relations who can independently manage campaigns, cultivate strong media relationships, and identify opportunities to elevate brand visibility through earned media.

The position is based in New York and reports to the Head of U.S. Media Relations, working closely with the broader Global Communications team.

In this role, you will:

• Lead the development and execution of U.S. PR strategies and campaigns for Expedia, Hotels.com, and Vrbo

• Build and maintain strong relationships with top-tier national and regional media across online, print, radio, and television

• Identify and develop proactive storytelling opportunities using trends, cultural moments, and data insights to secure high-quality coverage

• Act as a strategic advisor to internal partners, offering guidance on messaging, media strategy, and reputational considerations

• Draft and oversee the creation of press materials, including press releases, pitches, briefing documents, and thought leadership content

• Manage and evolve media lists and editorial calendars to support ongoing outreach and campaign planning

• Prepare and coach internal spokespeople for media engagements

• Track, analyze, and report on press coverage, providing insights and recommendations to improve performance

• Lead key components of press events, including strategy, media engagement, and on-site execution

• Collaborate cross-functionally with marketing, brand, and analytics teams to align on integrated communications efforts

Experience and qualifications:

• Minimum 5+ years of experience in agency or in-house public relations, multi-brand communications, and/or a news or editorial environment

• Bachelor’s degree in a related field or related technical field; or equivalent related professional experience

• Demonstrated experience securing consistent coverage with top-tier U.S. media outlets, including broadcast

• Established media relationships across consumer, travel, or lifestyle categories

• A strategic storyteller who can translate data and insights into compelling narratives

• Strong organizational and project coordination skills, with the ability to manage multiple priorities

• Proficient written and verbal communication skills with close attention to detail

• Experience working both collaboratively and autonomously in a dynamic environment

• Experience in large, matrixed organizations preferred

The total cash range for this position in New York is $89,500.00 to $125,000.00. Employees in this role have the potential to increase their pay up to $143,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.