CRM Executive

 

We are looking for a highly motivated and detail-oriented CRM Executive with at least 2 years of experience to join our marketing or customer engagement team. The ideal candidate will have hands-on experience with CRM tools and platforms, and a strong understanding of customer lifecycle management. Experience within the e-commerce or iGaming sectors will be considered a significant advantage.

As a CRM Executive, you will support the planning, execution, and optimization of customer communication strategies to increase engagement, retention, and customer lifetime value.

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Key Responsibilities:

• Campaign Management:
  Plan, execute, and analyze CRM campaigns across multiple channels (email, SMS, push notifications, in-app messaging).

• Customer Segmentation:
  Create and manage customer segments based on behavior, preferences, and lifecycle stages to drive targeted communications.

• Content Coordination:
  Work with content and design teams to ensure campaigns are visually appealing, personalized, and aligned with brand messaging.

• Platform Management:
  Use CRM tools (e.g., Salesforce, HubSpot, Braze, Klaviyo, Optimove, etc.) to set up, track, and optimize campaigns.

• Data Analysis & Reporting:
  Monitor key CRM metrics (open rates, click-through rates, conversion rates, churn, etc.) and generate actionable insights to improve performance.

• Lifecycle & Retention Strategy:
  Assist in developing and refining customer retention and reactivation strategies.

• Compliance & Best Practices:
  Ensure all CRM communications comply with relevant data protection laws (e.g., GDPR) and follow industry best practices.

• Collaboration:
  Work closely with product, customer support, and marketing teams to align CRM strategies with broader business goals.

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Key Skills & Requirements:

• Minimum 2 years of experience in a CRM or customer retention role.

• Hands-on experience with at least one CRM platform (e.g., Salesforce, HubSpot, Braze, etc.).

• Strong analytical skills and experience with A/B testing and performance tracking.

• Excellent written and verbal communication skills.

• Strong organizational skills and attention to detail.

• Experience in e-commerce or iGaming is highly desirable.

• Familiarity with HTML for email is a plus.

• Proactive, data-driven, and customer-focused mindset.

What We Offer:

✨ Career Growth & Learning: Exciting challenges and professional development opportunities.
Official Employment: Fully compliant with Cyprus & EU laws, including support for family relocation.
✈️ Relocation Package: Includes flight tickets and two weeks of accommodation.
️ On-Site Fitness Corner: Stay active while at work!
Language Courses: Partial reimbursement for language learning.
Birthday Gift: Because your special day matters to us!
Paid Time Off: 24 annual vacation days to relax and recharge.
Office Meals: Enjoy breakfasts and lunches (partially covered by the company).

Join us in shaping the future of CRM marketing!