About the role

Aplyr's Quick Take

This role is about leading communications strategies for Tinder, Hinge, and The League in India and the Middle East. It's a senior management position focused on cultural storytelling rather than traditional PR, requiring both strategic thinking and hands-on execution of campaigns.

Good fit

Ideal candidates have several years of experience in communications or marketing, particularly in culturally diverse environments. A strong understanding of Gen Z and millennial audiences, along with a proactive, creative working style, will help you thrive here.

Worth noting

This position emphasizes cultural relevance and community engagement over typical media relations, which may appeal to those looking to innovate in brand storytelling. The role's focus on fast-paced, complex markets could be challenging for those used to more structured environments.

About the Role

We are looking for a Senior Manager, Communications to lead storytelling and communications for Tinder, Hinge, and The League across India and the Middle East. This is not a traditional PR role focused on press releases and media coverage alone, it is a cultural communications role designed to shape how our brands show up in conversations, communities, and culture.

You will be responsible for translating global and regional narratives into locally resonant stories that connect deeply with young audiences, particularly Gen Z and young millennials. You will operate at the intersection of earned media, social storytelling, and creator ecosystems to drive relevance, engagement, and brand meaning.

This role requires a strong operator who can both think strategically and execute end-to-end campaigns in fast-moving, culturally complex markets.

Skills & Tags

ai design

Aplyr's read

Match Group is a dominant force in online dating, attracting tech-savvy professionals driven by innovation and a desire to connect people worldwide.
Synthesized from recent postings & public sources

What's promising

•Match Group's diverse portfolio includes leading dating apps like Tinder and OkCupid.
•Strong focus on AI and machine learning enhances user experience and safety.
•Global presence offers opportunities for international career growth and cultural exchange.

What to watch

•Intense competition from new dating apps could impact market share.
•Privacy concerns are heightened due to sensitive user data handling.
•Dependence on subscription revenue may limit financial flexibility.

Why Match Group

•Operates a wide range of niche dating platforms catering to diverse demographics.
•Pioneered the use of AI in enhancing matchmaking algorithms.
•Hosts a collaborative environment with roles spanning tech, marketing, and communications.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Match Group

Match Group

matchgroup.com

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Match Group, Inc. is a global leader in online dating services, operating several popular dating platforms including Tinder, Match.com, OkCupid, and Plenty of Fish.