Marketing Lead - APAC Regional Marketing

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

As Deel continues its rapid global expansion, we are seeking a dynamic and experienced marketing leader to head APAC Regional Marketing. This role will own the end-to-end marketing strategy across Asia Pacific. while overseeing two Field Marketing Managers and agency relationships across the region.

The Marketing Lead will serve as the Sales-facing orchestrator and strategic marketing leader for APAC, accountable for regional pipeline impact and responsible for orchestrating campaigns across field events, ABM, partner activations, and localized demand generation. You’ll work closely with Sales leadership to define go-to-market priorities, adapt global campaigns for local relevance, and ensure Deel shows up with impact across diverse APAC markets.

This is a highly visible, cross-functional role requiring both strategic leadership and hands-on orchestration across multiple channels.

Responsibilities

Regional Leadership & Sales Alignment

• Act as the single marketing POC for APAC leaders, owning the regional GTM strategy and pipeline targets.

• Partner with Sales to align marketing priorities with pipeline needs and acceleration opportunities.

• Surface local insights, competitor intelligence, and cultural nuance into campaign and content planning.

• Represent APAC in global marketing forums, ensuring regional needs are championed and addressed.

Campaign Orchestration & Localization

• Adapt and localize global campaigns for APAC audiences, ensuring relevance in tone, language, proof points, and customer logos.

• Own regional ABM programs in partnership with Sales and Demand Gen.

• Orchestrate and localize centrally-owned campaigns (nurture, webinars, OOH, podcasts, paid) to ensure regional resonance and amplification, leveraging agency support as needed.

• Ensure all marketing plays are tracked, measured, and reported against pipeline goals.

Events & Field Marketing