About the role

Aplyr's Quick Take

This role is about leading the analytics for Greenlight's offline and brand marketing efforts. You'll be hands-on, focusing on measurement frameworks, testing, and data-driven decision-making rather than just coordinating tasks. It's an individual contributor position that requires deep expertise in marketing analytics.

Good fit

Ideal candidates have significant experience in marketing analytics, particularly with offline channels, and can translate complex data into actionable insights. A strong analytical mindset and the ability to influence executive decisions are crucial.

Worth noting

This position is not about managing a team but rather being the go-to expert in analytics, which may appeal to those who prefer technical work over people management. The emphasis on shaping leadership's thinking around investment strategy is a unique aspect.

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.

At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

We're hiring a Director, Marketing Analytics to lead Offline and Brand measurement on our Marketing Science team.

You will own the Offline and Brand Measurement framework end-to-end: TV (linear and streaming), podcast, out-of-home, direct mail, and brand marketing. That means ensuring our Marketing Mix Model is accurate, well-calibrated, and actually driving decisions for offline and brand spend. You will design and execute incrementality tests and translate measurement outputs into concrete choices about offline budget allocation and channel strategy. This is not a coordination role. It's a hands-on, technically demanding position that requires you to be the expert in the room on offline and brand analytics, with a strong point of view on what's working and what isn't. You'll bring marketing measurement expertise to executive conversations: not just presenting data, but shaping how leadership thinks about offline and brand investment.

You will work closely with marketing leadership, media buyers, and the broader Marketing Science team. Your output will directly shape how we invest across offline and brand channels.

This role reports to the Senior Director, Business Analytics.

Skills & Tags

ai data analytics design marketing

Aplyr's read

Greenlight empowers the next generation with financial literacy through a kid-friendly debit card and app, attracting professionals passionate about education and fintech innovation.
Synthesized from recent postings & public sources

What's promising

•Greenlight offers a unique product focused on financial literacy for children and teens.
•The company is expanding rapidly, hiring for senior roles across product, security, and marketing.
•Greenlight's mission aligns with growing societal emphasis on early financial education.

What to watch

•Greenlight faces competition from other fintech companies targeting young users.
•The company must continuously innovate to keep its app engaging for tech-savvy youth.
•Privacy concerns arise with collecting financial data from minors.

Why Greenlight

•Greenlight combines fintech with education, targeting a niche market of young users.
•The app offers parental controls, providing a balance of independence and oversight.
•Greenlight's focus on financial literacy sets it apart from traditional banking services.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Greenlight

Greenlight

greenlight.com

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Greenlight is a financial technology company that provides a debit card and app designed for kids and teens, helping them learn about money management and financial literacy.