Marketing Automation & Growth Specialist

Medsien is the leading provider of scalable remote care management for a quality patient experience. Hundreds of organizations trust Medsien’s unparalleled technology solutions to implement exceptional remote care management programs, personalize every interaction, and improve the lives of the people who need it most. Based in San Francisco and venture-backed by top-tier investors, Medsien was founded to reimagine remote care management. 

More than 60% of all U.S. adults—over 150 million people—live with at least one chronic condition, which requires dedicated, ongoing medical support outside the four walls of their doctor’s office. And yet, only 20% of these patients have access to remote care from the comfort of their homes, putting their health at significant risk. Together, we can save lives and create a real impact. 

Medsien is a venture-backed healthcare SaaS company experiencing rapid growth and looking to expand our team. We are seeking an organized, motivated, and passionate Marketing Automation & Growth Specialist to join our team of talented and inspiring colleagues in a fast-paced environment. 

Reporting to our Marketing Manager, our Marketing Automation & Growth Specialist will design, manage, and optimize complex HubSpot workflows and automations, including email nurtures, lifecycle management, lead and customer segmentation, and triggered campaigns, and act as an internal HubSpot subject matter expert.

As a Marketing Automation & Growth Specialist, you will: 

• Support full-funnel lifecycle marketing, from lead acquisition through customer engagement and expansion.
• Own HubSpot data hygiene, segmentation strategy, and overall database health.
• Partner with Salesforce administrators to ensure clean syncs and accurate reporting between HubSpot and Salesforce.
• Execute and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta, leveraging PPC, SEM, audience targeting, A/B testing, and conversion optimization strategies.
• Build UTM architecture across multiple channels and marketing initiatives, develop advanced dashboards and reporting systems with granular detail, and monitor campaign performance to generate actionable insights from marketing analytics.
• Collaborate with sales and operations teams to ensure effective campaign execution and reporting.

Please apply if you have:

• Experience building and managing marketing automation programs in HubSpot.
• Strong understanding of marketing funnels, lifecycle marketing, and lead management.
• Hands-on experience (1-2 years) in Google Ads, LinkedIn Ads, and Meta Ads.
• Ability to manage the end-to-end paid campaign process: setup, targeting, creative coordination, optimization, and reporting.
• Experience with marketing data management, segmentation, and CRM integrations.
• Proficiency with web analytics platforms such as Google Analytics, Google Search Console.
• Strong analytical mindset with experience running A/B tests and performance optimization.
• Comfort operating in a distributed, asynchronous environment, with a bias toward documentation, clarity, and momentum.
• Bachelor's degree in a related field.
• Outstanding communication skills.
• Excellent English skills, both written and verbal.
• Residence in Istanbul city center.

Nice to have: 

• Experience working in B2B SaaS or healthcare technology marketing environments.
• Familiarity with data visualization tools such as Looker Studio (Google Data Studio) or similar reporting platforms.
• Experience working with HubSpot–Salesforce integrations