Campaign Specialist

Job Description:

Responsibilities

Campaign Activation & Execution

• Execute campaign activations across multiple channels, including:
  • JPo
  • SFMC (email journeys and sends)
  • Approved Email
  • eDA
  • Messaging channels (e.g. LINE, Kakao and other approved platforms)
• Coordinate upload requests or perform uploads according to approved instructions and timelines
• Ensure campaign set‑ups align with agreed plans, materials, and target audiences

Audience, Data & Survey Management

• Extract, validate, and confirm contact, email, and messaging recipient lists with business stakeholders
• Apply correct segmentation, opt‑in, and exclusion logic across channels
• Set up and configure surveys within CRM systems (e.g. linking surveys to campaigns, audiences, and channels)
• Coordinate survey deployment as part of campaign execution and ensure correct tracking is in place

Pre‑Launch Testing & Quality Checks

• Coordinate pre‑flight testing (e.g. email rendering, links, tracking, message delivery, survey functionality)
• Confirm launch readiness and escalate risks or issues in a timely manner
• Support adherence to internal operational and compliance requirements

Reporting & Documentation

• Extract post‑campaign and survey performance data from relevant platforms
• Prepare standard campaign, email, messaging, and survey performance reports
• Maintain clear documentation of activation steps, timelines, and status

Stakeholder Coordination

• Act as the primary point of contact for campaign activation and survey execution activities
• Work closely with CX planning teams, Brand teams, agencies, and platform partners
• Support smooth handover from planning to execution

Requirements

Experience & Skills

• Experience in campaign operations, CRM, digital marketing execution, or related roles
• Strong proficiency in Microsoft Office, especially:
  • Excel (basic formulas, filtering, data validation)
  • PowerPoint (structured reporting)
  • Word (documentation)
• Basic understanding of Copilot and productivity tools
• Familiarity with CRM systems, email platforms, messaging platforms, and survey set‑up within CRM is an advantage (e.g. SFMC, Approved Email, LINE, Kakao, CRM‑based survey tools)

Language Requirements

• Reading & Writing: Traditional Chinese, English
• Spoken: Mandarin, English
• Cantonese is a plus

Personal Attributes

• Strong attention to detail and execution accuracy
• Comfortable working with structured processes and instructions
• Good coordination and communication skills
• Able to manage multiple campaigns and deadlines concurrently

Location:

Nanjing

Brand:

Merkle

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)