About the role

Aplyr's Quick Take

This role is about creating and executing go-to-market strategies to drive growth for MYOB's products. You'll work closely with various teams to ensure initiatives are implemented effectively, focusing on improving customer experience and revenue. It's an individual contributor role with a strong emphasis on operational execution.

Good fit

Ideal candidates have several years of experience in go-to-market strategy, preferably in tech or SaaS. You should be analytical, collaborative, and comfortable working across teams to bring initiatives to life.

Worth noting

The role involves significant cross-functional coordination, which may be challenging for those who prefer a more siloed work environment. The emphasis on operationalizing strategies suggests a fast-paced, results-driven culture.

We’re a leading business management solution with a core purpose: helping more businesses in Australia and New Zealand start, survive and succeed.

At MYOB, we believe what’s good for one business is good for all business—and for all of us. Whether you support them, work for them, or dream of building your own, when businesses run smoothly, everybody feels it. Owners, employees, customers, suppliers—even families. That’s why we’re here: to give every person in business the tools they need to focus on what really matters and do Big Things—whatever big looks like for them.

And for you? Joining MYOB means being part of that impact. It means using your skills to help businesses thrive, shaping the future of work, and growing alongside the people and communities we support. Because while we’re the business of software, we’re really in the business of people. And that makes MYOB Everyone’s Business.

About the Role

As Senior Go-To-Market (GTM) Manager, you’ll play a key role in helping MYOB unlock our next wave of growth. You’ll turn strategy into practical, scalable go-to-market execution that drives revenue and delivers better outcomes for our customers.

Sitting in our GTM team, you’ll focus on bringing growth initiatives to life across our core SME solutions, AI and financial services products. You’ll bring structure, clarity and momentum to complex programs of work – designing the operating frameworks, ways of working and frontline motions that enable teams across Sales, Customer Success, Marketing, Product and Commercial Operations to implement with confidence.

With a strong commercial and operational lens, you’ll help shape how we grow and retain existing customers, while lifting performance and customer experience at scale.

What will keep you busy...

Translate expansion strategy into clear, channel-ready go-to-market plans across Sales, Success and Support teams
Design and optimise end-to-end GTM operating models, including roles and responsibilities
Partner closely with Commercial Finance, Pricing and Commercial Operations to ensure initiatives are commercially sound and operationally viable
Operationalise expansion plays across direct, referral and human-touch channels, with a strong focus on frontline execution
Coordinate cross-functional stakeholders to deliver launches, rollouts and continuous improvements
Track performance, analyse insights and optimise GTM programs to improve funnel health, conversion and revenue outcomes

What we’d love to see from you

Proven experience in go-to-market, growth operations, commercial operations or a similar cross-functional role within SaaS, technology or subscription-based businesses
Strong ability to translate strategy into practical operational execution across multiple teams and touchpoints
Commercial acumen, with experience working alongside finance, pricing, forecasting or performance planning
Confidence influencing senior stakeholders and leading complex initiatives in ambiguous or evolving environments
Experience partnering with frontline teams (Sales, Customer Success or Support) to design scalable, executable GTM motions
Data-informed outlook, with experience using insights and reporting to guide decisions and optimise performance

Skills & Tags

go ai data product design marketing sales

Aplyr's read

MYOB is a key player in business management software, attracting professionals skilled in technology, compliance, and innovative finance solutions.
Synthesized from recent postings & public sources

What's promising

•MYOB offers diverse roles in cutting-edge fields like AI and machine learning.
•The company is expanding its focus on compliance and risk management.
•MYOB supports growth in mid-market design and finance partnerships.

What to watch

•High competition in the business management software market poses challenges.
•Frequent hiring for senior roles may indicate high turnover.
•Limited public information about employee satisfaction and company culture.

Why MYOB

•MYOB specializes in solutions tailored for small and medium-sized enterprises.
•The company integrates embedded finance partnerships into its offerings.
•MYOB is investing heavily in AI and data-driven product development.

Aplyr’s read is generated by AI from public sources. Was it useful?

About MYOB

MYOB

myob.com

View company

MYOB is a leading provider of business management solutions, offering software for accounting, payroll, and business operations to small and medium-sized enterprises.