About the role
We are seeking a dynamic and analytical Product Marketing Manager to support our Product Planning and Product Marketing team in developing and executing product and pricing strategies for Midsize Platform. This role will be instrumental in conducting competitive analysis, collaborating with cross-functional teams, engaging stakeholders, supporting business case development, and providing data-driven insights to inform product, pricing, and positioning decisions.
This role offers an exciting opportunity to shape product strategy and contribute to the success of our automotive product line. The ideal candidate will be detail-oriented, strategic-thinking, and able to translate complex data into actionable insights for senior management.
You Will:
- Monitor competitor products, pricing, and feature introductions
- Support team in developing strategies based on competitive analysis and emerging trends
- Identify areas for product differentiation and competitive advantage
- Monitor industry trends and technological advancements in the automotive industry
- Work closely with product management, feature owners, marketing, and engineering
- Internally represent the voice of market and voice of the customer
- Ensure alignment between product plans and other functional strategies
- Contribute to developing business cases for new product introductions or enhancements
- Manage key milestone deliverables during product planning and launch
- Gather data and conduct analysis to support business case development
- Analyze market conditions and competitor pricing to support pricing strategy development
- Assist in defining product positioning and value propositions
- Collaborate with sales and marketing teams on go-to-market strategy development
- Analyze customer needs, market trends, and competitive offerings to identify potential product features and specifications
- Support feature prioritization based on customer value, cost, and feasibility
- Collaborate with engineering, design, and manufacturing teams on feasibility constraints
- Collaborate with Sales team to ensure pricing strategies align with overall brand objectives and volume targets throughout vehicle lifecycle
- Present data and information clearly for internal and external presentations
- Create ad-hoc analysis, reports, and dashboards as needed
You Bring:
- 5+ years of experience in a product planning or product marketing role at an automotive OEM, ideally with a luxury brand and electric vehicles
- Knowledge of automotive industry trends and technologies
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Aplyr's read
Lucid Motors is an innovative electric vehicle company focused on luxury and performance, attracting talent passionate about sustainability and cutting-edge automotive technology.
What's promising
- •Lucid Motors is at the forefront of luxury electric vehicle innovation.
- •The company offers opportunities to work on advanced automotive technologies.
- •Lucid's growth reflects a strong demand for sustainable transportation solutions.
What to watch
- •Lucid faces intense competition from established EV manufacturers like Tesla.
- •The company has yet to achieve mass-market production scale.
- •Financial sustainability remains a concern due to high R&D costs.
Why Lucid Motors
- •Lucid Motors is known for its focus on luxury and high-performance EVs.
- •The company emphasizes sustainability without compromising on vehicle quality.
- •Lucid's Air sedan boasts one of the longest ranges in the EV market.
Aplyr’s read is generated by AI from public sources. Was it useful?
