About the role
Job Description :
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the function:
Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
Purpose of the Role:
Act as the owner of assigned brand(s), owning brand growth, market performance and the end-to-end consumer journey. Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results.
Day Day-to-dayto day activities:
Deliver brand P&L, growth, market share, brand health and ROI targets across assigned brands and portfolio segments.
Own execution of the end-to-end consumer and shopper journey, bringing global growth drivers and innovation pipeline to life through locally relevant activation.
Translate consumer, shopper and cultural insights into breakthrough activation plans that drive recruitment, penetration and loyalty.
Lead cross-functional collaboration with Commercial, Supply, Finance and Consumer & Shopper Insights teams to unlock growth opportunities.
Monitor business performance and optimise investment effectiveness to maximise commercial outcomes.
About you
Consumer, Shopper & Cultural Understanding
Brand Building & Activation Excellence
Commercial and Financial Acumen & Cross-Functional Leadership
Digital and AI literacy
Degree in Marketing, Business or related discipline.
Typically 4–7 years of marketing, commercial or FMCG experience.
Proven track record delivering integrated campaigns and business results.
Strong stakeholder management and project leadership skills.
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
RegularPrimary Location:
Bogota - IMCAdditional Locations :
Job Posting Start Date :
2026-07-28Aplyr's read
Diageo is a global powerhouse in beverage alcohol, attracting professionals passionate about iconic brands and innovative market strategies.
What's promising
- •Diageo offers diverse career opportunities across global markets and functions.
- •The company is renowned for its strong portfolio of iconic brands.
- •Diageo invests heavily in employee development and capability building.
What to watch
- •The alcohol industry faces increasing regulatory scrutiny worldwide.
- •Diageo's market performance can be affected by fluctuating consumer preferences.
- •Global operations may lead to complex logistical and cultural challenges.
Why Diageo
- •Diageo's brand portfolio includes household names like Johnnie Walker and Guinness.
- •The company emphasizes sustainability and responsible drinking initiatives.
- •Diageo's global reach offers exposure to diverse markets and cultures.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
