About the role
Reporting to a Director of Behavioral Science, you will play an important part in helping the Behavioral Science team influence decisions with rigorous insights that drive results. You will support programs driving multiple investigative research activities to define our brands' growth opportunities regarding brand renovation, expansion, new products, shopper and channel development, and marketing strategy. You will dig deep to uncover compelling consumer, category, shopper, and brand insights, ensuring insights are used in growth strategies, new products, and marketing and activation plans.
A Taste of Your Responsibilities
- Establish yourself as a strategic partner with Brand, Research and Development, Customer Leadership, and Marketing.
- Translate insights and analytics into top and bottom line business impact.
- Guide an agile, analytically driven approach to identifying business opportunities for growth.
- Develop learning plans; execute, analyze, and communicate learning related to our brands' present and future position in the marketplace.
- Advise on strategic issue development to be addressed in annual operating and strategic business plans, serving as a consumer and shopper business partner.
- Lead synthesis and communication of market, retailer, and consumer trends; ensure relevant trends are acted upon in brand product and marketing strategies.
- Identify, develop, and refine new or renovated products to support business growth.
- Lead the sourcing, interpretation, and application of marketplace and consumer learning to develop marketing strategy and refine activation for prioritized brands.
- Guide application of a comprehensive range of research methodologies and external partners, driving continuous improvement in techniques and cost efficiency.
- Apply portfolio segmentation principles regarding resource allocation, investments, and types of engagement with brands.
Ingredients Required for Your Success
- Bachelor’s degree required.
- 5+ years of experience producing high quality, well regarded insights and analytics work in the consumer packaged goods (CPG) industry or similar.
- Experience with Circana, Nielsen or similar platforms.
- Experience delivering business recommendations, influencing decisions, and impacting results.
- Experience ensuring insights resources are applied to the most important business issues.
- A record of turning insights into actions with brands, retailers, marketing, and Research and Development.
- Experience driving business models and influencing a matrix organization across Brand, Marketing, Customer Leadership, and Research and Development.
- Knowledge of multiple insights tools and processes, both quantitative and qualitative.
- Experience working with multiple third party partners, ensuring alignment to deliverables and driving impactful outcomes.
- Experience explaining complex concepts and insights in simple, applicable business terms.
Number of Days in Office: 3-4
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Compensation
Pay Range:$109,000-$159,000The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.
Our Benefits
We care about your total well-being and will support you with the following, subject to your location and role:
Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities
Our Company
At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye®, Slim Jim® and Reddi-Wip®.
Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.
Aplyr's read
Conagra Brands is a major player in the packaged foods industry, attracting professionals in production, automation, and supply chain management.
What's promising
- •Conagra offers a wide range of roles, from production to finance, appealing to diverse skill sets.
- •The company has a strong market presence with well-known brands in various food categories.
- •Conagra's focus on automation and AI indicates a commitment to innovation and efficiency.
What to watch
- •The food industry can be volatile, with changing consumer preferences impacting demand.
- •Conagra's reliance on a large workforce may pose challenges in labor management and retention.
- •Intense competition in the packaged foods sector could pressure profit margins.
Why Conagra
- •Conagra's diverse brand portfolio caters to a wide array of consumer tastes and needs.
- •The company's investment in automation and AI sets it apart in operational efficiency.
- •Conagra's scale allows for significant influence in the food and beverage market.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Conagra
Conagra Brands is a leading packaged foods company known for its diverse portfolio of brands that cater to various consumer needs, including frozen, refrigerated, and shelf-stable foods.
