Social Growth & Community Builder (B2C)

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. 

Our unique data and solutions empower thousands of customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

We’re looking for a Multi-Brand Social Growth & Community Manager (B2C) to build, scale, and operate the social presence, communities, and growth engines of multiple consumer brands across global markets.

This is not a standard social media role.

It is not about managing one brand page, one geography, or one content calendar. This is a RARE opportunity to shape social strategy, community infrastructure, creator programs, and scalable growth systems across multiple B2C products, multiple platforms, and multiple audience segments inside a unique organisation.

The right person for this role lives and breathes social. They understand internet culture, creator ecosystems, platform behaviour, community psychology, and the technologies that power modern social operations. They think like a builder, act like an owner, and know how to take something from 0 to X with real proof to show for it.

Why is this role so important at Similarweb?

You’ll work across multiple B2C brands and global audiences, requiring both strategic thinking and strong execution. You’ll build social and community capabilities for products serving tens of millions of users at Similarweb, collaborating across marketing, creative, product, and analytics teams. The role goes beyond posting; focusing on community building, creator ecosystems, scalable systems, experimentation, and measurable growth impact.

What will you be doing all day

• Build and grow social media communities across multiple B2C brands and platforms
• Own the social & community engine end-to-end: strategy, content, publishing, engagement, and optimization
• Develop and execute global social, influencer, and creator strategies across different markets and audiences
• Create and manage content calendars aligned with brand, product, and business goals
• Identify, recruit, and manage influencers, creators, ambassadors, and partners
• Build scalable playbooks, frameworks, and workflows across multiple brands
• Spot trends and turn them into relevant, high-impact content opportunities
• Collaborate closely with marketing, product, analytics, and creative teams
• Analyze performance and continuously optimize for growth, engagement, and impact
• Use AI and modern tools to improve content creation, workflows, and insights
• Monitor conversations, sentiment, and risks, and act quickly when needed

This role is perfect for someone who:

• Has 5+ years of hands-on experience growing social channels for B2C or consumer brands
•  Has built something from 0→scale (account, community, creator program, content engine, etc.)
•  Deeply understands major platforms (TikTok, Instagram, YouTube, Reddit, X, Facebook) and how they really work
•  Lives and breathes online culture, creators, and community dynamics
•  Is equally strong in strategy and execution — can plan, create, publish, and optimize hands-on
•  Has a builder mindset: fast, independent, and comfortable creating structure from scratch
• Communicates clearly in English and works well across teams in fast-moving environments
•  Knows how to create content (static + video) using tools like Canva, Figma, CapCut, and AI tools
• Understands influencer marketing, UGC, community growth, and creator ecosystems
•  Is data-driven and uses insights to constantly improve performance
•  Has experience working across multiple brands, markets, or stakeholders (agency or in-house)

Candidates who ca