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Paid Search Executive

DentsuDentsu·Advertising & Marketing

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Posted

3 days

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About the role

Job Description:

We are looking for a Paid Search Executive to support the planning, execution, and optimization of paid search campaigns across Google Ads. This role is ideal for someone with a strong foundation in Google Ads who is eager to grow within a fast-paced agency environment. You will work closely with the wider Performance team to deliver campaigns that drive measurable business results for our clients.

Key Responsibilities

  • Plan, launch, and optimize paid search campaigns across Google Ads, including Search, Performance Max, and Shopping.
  • Conduct keyword research, build ad groups, write compelling ad copy, and implement audience targeting strategies.
  • Monitor campaign performance and optimize bids, budgets, and targeting to achieve KPIs such as ROAS, CPA, CTR, and conversions.
  • Analyze campaign performance and prepare regular reports with actionable insights and recommendations.
  • Collaborate with Paid Social, Feed Management, and Analytics teams to deliver integrated performance marketing solutions.
  • Support campaign implementation, QA, and troubleshooting to ensure smooth execution.
  • Stay up to date with Google Ads best practices, product updates, and industry trends.
     

Requirements

  • 1 year of hands-on experience managing Google Ads campaigns, preferably within a media or digital marketing agency.
  • Strong hands-on experience with Google Ads is essential (Search, Performance Max, and Shopping).
  • Good understanding of Google Analytics (GA4) and campaign performance measurement.
  • Strong analytical skills with the ability to interpret data and optimize campaign performance.
  • Proficiency in Microsoft Excel or Google Sheets.
  • Excellent organizational skills with the ability to manage multiple campaigns and priorities.
  • Strong communication skills and the ability to collaborate effectively within a team.
  • Google Ads Certification is a plus.

Location:

Cairo

Brand:

Time Type:

Full time

Contract Type:

Permanent

Skills & Tags

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Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.

Synthesized from recent postings & public sources

What's promising

  • Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
  • The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
  • Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

  • The advertising industry is highly competitive, posing challenges for maintaining market share.
  • Rapid technological changes require constant adaptation, which can be demanding for employees.
  • Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

  • Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
  • Its global presence allows for cross-cultural marketing strategies and insights.
  • Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

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About Dentsu

Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.

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