About the role
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Description du poste #VosMissions :
- Vous reportez au Global E-merchandising, Contents & SEO manager
Votre rôle :
- Vous concevez et optimisez l’animation web et le merchandising des produits afin d’améliorer le taux de conversion sur nos sites de marque
- Vous coordonnez la production de contenus de qualité, optimisés pour le référencement naturel, dans le cadre de campagnes commerciales, en collaboration avec les équipes internes et les agences digitales partenaires.
- Vous accompagnez dans l’adoption des outils digitaux internes (PIM, DAM), à travers des sessions de formation, production de guidelines et suivi de l’adoption région par région
- Vous réalisez des analyses post-campagne (performance, implémentation produit, veille) pour identifier des propositions d’amélioration
- Vous surveillez et analysez l’activité des sites web grâce à des rapports hebdomadaires
Indicateurs de performance #Performance :
- Revenus, trafic, taux de conversion
Profil recherché :
- Diplômé d’un bac +5 en école de commerce, vous avez une première expérience en e-commerce B2C
- A l’aise avec les outils digitaux (CMS, PIM, DAM), votre curiosité vous amène à bien appréhender la communication entre les différentes systèmes d’information
- Anglais mandatory
About WPP
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Aplyr's read
VML (Wunderman Thompson) is a global marketing agency excelling in digital strategy, attracting creative and tech-savvy professionals passionate about innovative advertising solutions.
What's promising
- •VML offers diverse roles in digital marketing and UX design, appealing to tech-savvy creatives.
- •The company invests in growth academies, fostering talent development in copywriting and art direction.
- •VML's global presence provides opportunities for international collaboration and career advancement.
What to watch
- •High competition for roles may limit opportunities for rapid advancement.
- •The fast-paced environment may lead to work-life balance challenges.
- •Limited public information about employee satisfaction and company culture.
Why VML Enterprise Solutions
- •VML emphasizes digital innovation, setting it apart in the traditional advertising space.
- •The company's growth academies highlight a commitment to nurturing emerging talent.
- •VML's global reach allows for diverse, cross-cultural project experiences.
Aplyr’s read is generated by AI from public sources. Was it useful?
About VML Enterprise Solutions
VML is a global marketing agency that specializes in digital marketing, advertising, and brand strategy.
