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Verified active · 13h ago

Audience Deputy, On-platform

Compensation

$180,000 - $210,000 USD

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Posted

4 days

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About the role

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

The New York Times is seeking a strategic and operationally-minded leader to serve as the Audience Deputy, On-platform. Reporting to the Newsroom Audience Director, you will be the primary architect of our strategy for understanding how we might grow audience and deepen engagement on our owned surfaces, including but not limited to the home screen, push alerts, email and community products.

This individual will work closely with newsroom leadership as well as product partners to craft an ambitious editorial strategy for reader engagement, focusing on how to ensure our prospects return more frequently. You will serve as a strategic partner to the Home and Newsletter teams to identify high-impact opportunities, spot and quantify audience trends on these surfaces, and shape and, with the editorial head of Community, oversee the editorial vision and direction for Community projects. You will also integrate and scale Home, Newsletter and Community insights across all audience reports. Additionally, you will position the Audience team as the newsroom's center of excellence for how we might encourage greater sharing of our journalism, refining our understanding of how our current readers can help us reach our future audience.

This person should be a creative leader and self-starter with excellent editorial judgement, a sharp understanding of audience behavior and deep knowledge of how to measure the impact of owned audience levers. The ideal candidate has a background in journalism and demonstrated success in partnering with teams on product and analytics.

This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Responsibilities:

  • Help supply newsroom partners with insights that bolster our programming and presentation of our digital platforms, including the home screen, push notifications, email and SMS, etc.
  • Act as the newsroom point person for the Product team on long-term strategic opportunities across on-platform audience levers
  • Enable the growth of international homepage experiences by providing both real-time and long-term strategic insights
  • Oversee the editorial vision and strategy of community products
  • Scale our ability to host the conversation around news through new community practices and tooling
  • Work with editors and journalists across the newsroom to identify opportunities for deepening journalist-reader relationships
  • Manage an editorial team through the operational shifts required to execute on our vision for a growing slate of news products and surfaces
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
  • This role reports to the Newsroom Audience Director

Basic Qualifications:

  • 10+ years of editorial experience including managing large editorial teams
  • Excellent editorial judgment and project management skills
  • 5+ years of management experience
  • 5+ years programming on-platform audience levers like alerts, home or email and/or building digital communities
  • Experience working in a fast-paced news environment
  • Facility with audience data and making data-informed strategic decisions

Preferred Qualifications:

  • Familiarity with newsroom moderation and standards
  • Passion for The New York Times mission and commitment to be part of our innovation and growth

REQ-019998

The annual base pay range for this role is between:
$180,000$210,000 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you’re an Engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

For information about The New York Times' privacy practices for job applicants click here.

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general.

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Aplyr's read

The New York Times is where rigorous journalism meets cultural insight, attracting professionals passionate about storytelling and innovation in media.

Synthesized from recent postings & public sources

What's promising

  • Renowned for its comprehensive and investigative journalism, setting industry standards.
  • Offers diverse roles across editorial, design, and technology, catering to varied career paths.
  • Strong focus on digital transformation, investing in cutting-edge technology and platforms.

What to watch

  • High-pressure environment with demanding deadlines can challenge work-life balance.
  • Industry-wide decline in print media impacts traditional revenue streams.
  • Navigating digital subscription growth amidst competition from free online news sources.

Why The New York Times

  • Combines traditional journalism with digital innovation, maintaining a legacy of credibility.
  • Global correspondent network provides unparalleled international news coverage.
  • Pioneers in integrating data science with journalism to enhance storytelling.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About The New York Times

The New York Times

The New York Times

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The New York Times is an American newspaper based in New York City, known for its in-depth news coverage, editorial content, and cultural reporting.

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