About the role

Aplyr's Quick Take

This role is about leading a team to analyze consumer insights and market data to shape growth strategies for home improvement products. It's a senior management position focused on collaboration with various teams to drive actionable insights from data. Expect a mix of strategic planning and hands-on analytics work.

Good fit

Ideal candidates have over 3 years of market research experience, preferably in consumer packaged goods, and possess strong leadership and analytical skills. A collaborative and adaptable working style will help you thrive in this role.

Worth noting

The salary range is quite broad, indicating potential for negotiation based on experience. The role requires a mix of strategic oversight and practical analytics, which may appeal to those who enjoy both high-level thinking and detailed data work.

Job Location

CINCINNATI GENERAL OFFICES

Job Description

The Home Improvement Analytics and Insights Senior Manager is responsible for uncovering, delivering and activating consumer insights to directly influence growth strategy. Leads the team’s data strategy and uses various analytical tools to understand shoppers, markets and retail behavior. Identifies key business drivers across the enterprise to fuel winning plans.

Key Responsibilities Include:

Design and execute consumer learning plans, including primary research
Partner with category analytics and insights managers on foundational, innovation and demand creation research and insights
Drive shopper insights to action (joint business plan, selling stories, category growth plans, ad-hoc analyses)
Partner with Growth Analysts and Sales Account Executives to integrate shopper and market insights into Category Reviews and sales calls
Lead test and learn analytics for strategic projects
Bring the outside context in via drumbeat of marketplace insights to the team and the retailers

Skills:

Strong Leadership, Collaboration, Strategy Development, Project Management, Flexibility/Agility, Selling & Influencing Skills, Operational Discipline

Qualifications

Graduated with a Bachelor’s or Master's degree

3+ years Market Research experience

Demonstrated experience with primary or syndicated data analyses

Consumer Package Goods experience preferred

Job Qualifications

Qualifications

Graduated with a Bachelor’s or Master's degree

3+ years Market Research experience

Demonstrated experience with primary or syndicated data analyses

Consumer Package Goods experience preferred

Job Schedule

Full time

Job Number

R000151331

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$110,000.00 - $165,300.00 / year

Skills & Tags

analytics

Aplyr's read

Procter & Gamble is a leader in consumer goods, attracting talent across diverse roles from brand management to engineering, with a focus on innovation and global reach.
Synthesized from recent postings & public sources

What's promising

•P&G offers a wide range of career opportunities across multiple functions and geographies.
•The company invests heavily in innovation, particularly in digital and AI technologies.
•Strong market position with a portfolio of trusted brands like Tide and Pampers.

What to watch

•P&G's large size can lead to slower decision-making processes.
•Intense competition in the consumer goods sector may impact market share.
•Frequent restructuring efforts may cause job insecurity for some roles.

Why Procter & Gamble

•P&G's brand portfolio includes some of the world's most recognized consumer products.
•The company has a robust focus on sustainability and corporate social responsibility.
•P&G's extensive global reach provides opportunities for international career growth.

Aplyr’s read is generated by AI from public sources. Was it useful?