About the role

Aplyr's Quick Take

This role is about leading WHOOP's growth marketing efforts, focusing on acquiring new members through various performance and external channels. It's a senior leadership position that requires strategic oversight of marketing investments and collaboration with other departments to ensure efficient acquisition.

Good fit

Ideal candidates have extensive experience in performance marketing, strong financial acumen, and a proven track record in driving growth. They should be strategic thinkers who thrive in a fast-paced environment and can manage significant budgets.

Worth noting

This position involves significant financial responsibility, as you'll be deciding how to allocate substantial marketing budgets. It's a high-impact role that requires both creativity and analytical skills, making it a unique opportunity for seasoned marketing professionals.

At WHOOP, we’re on a mission to unlock human performance and extend healthspan. We empower our members with real-time, longitudinal health insights that help them understand how their daily choices compound over time—enabling better decisions, sustained behavior change, and better long-term health.

WHOOP is hiring a Senior Director, Growth Marketing to lead and scale new member acquisition through performance and external demand channels. Reporting to the VP of Growth, this leader will own WHOOP’s performance marketing and external acquisition programs, overseeing significant growth investment across paid media, affiliates, and partner-driven channels.

This role oversees significant annual growth investment and is responsible for deciding where and how WHOOP deploys marketing capital to acquire new members efficiently. The Senior Director will allocate growth capital to drive incremental acquisition while building the commercial systems that translate marketing investment into predictable bookings outcomes.

This is a high-impact leadership role for a commercially minded growth operator with deep performance marketing expertise, strong financial judgment, and a disciplined approach to experimentation and incrementality. The role partners closely with Product, Lifecycle Marketing, and Finance to ensure acquisition investment is efficient, measurable, and scalable.

Skills & Tags

ai product marketing

Aplyr's read

WHOOP is a cutting-edge wearable tech company focused on enhancing athletic performance through data-driven insights. Ideal for those passionate about health and fitness innovation.
Synthesized from recent postings & public sources

What's promising

•WHOOP's proprietary technology offers detailed insights into strain, recovery, and sleep, aiding performance optimization.
•The company is at the forefront of integrating AI into wearable health tech.
•WHOOP has a strong focus on advanced sensor intelligence, attracting top engineering talent.

What to watch

•The wearable tech market is highly competitive, posing challenges for differentiation.
•WHOOP's niche focus on performance optimization may limit its broader consumer appeal.
•Rapid technological changes require constant innovation, which can strain resources.

Why WHOOP

•WHOOP's emphasis on data-driven athletic performance sets it apart from general fitness trackers.
•The company prioritizes advanced sensor technology, enhancing its product's accuracy and reliability.
•WHOOP's integration of AI into wearables is pioneering in the health tech industry.

Aplyr’s read is generated by AI from public sources. Was it useful?

About WHOOP

WHOOP

whoop.com

View company

WHOOP is a performance optimization company that provides a wearable fitness tracker designed to monitor strain, recovery, and sleep. Their technology helps users understand their bodies better and improve athletic performance, making a significant impact on health and wellness.