Senior Director, Growth Marketing

At WHOOP, we’re on a mission to unlock human performance and extend healthspan. We empower our members with real-time, longitudinal health insights that help them understand how their daily choices compound over time—enabling better decisions, sustained behavior change, and better long-term health.

WHOOP is hiring a Senior Director, Growth Marketing to lead and scale new member acquisition through performance and external demand channels. Reporting to the VP of Growth, this leader will own WHOOP’s performance marketing and external acquisition programs, overseeing significant growth investment across paid media, affiliates, and partner-driven channels.

This role oversees significant annual growth investment and is responsible for deciding where and how WHOOP deploys marketing capital to acquire new members efficiently. The Senior Director will allocate growth capital to drive incremental acquisition while building the commercial systems that translate marketing investment into predictable bookings outcomes.

This is a high-impact leadership role for a commercially minded growth operator with deep performance marketing expertise, strong financial judgment, and a disciplined approach to experimentation and incrementality. The role partners closely with Product, Lifecycle Marketing, and Finance to ensure acquisition investment is efficient, measurable, and scalable.