Manager - Social Analyst

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

Overview of Job:    

As a Social Media Analyst in Gurgaon, your role revolves around conducting comprehensive social listening and sentiment analysis across various social media platforms. This involves identifying key trends, consumer sentiments, and brand mentions for the brand.   

Reporting Structure:   

 This position reports to the Group Head.   

Top 3 Aspects of the Job:   

• Dive into in-depth social listening and sentiment analysis for a range of brands.
• Utilize advanced analytics tools to interpret and present social media data in actionable reports.
• Collaborate with cross-functional teams to develop data-driven social media campaigns and influencer partnerships.

In three months:
The candidate will have established a deep understanding of our current social media analytics tools and processes. They will actively contribute to ongoing projects, demonstrating proficiency in data analysis and providing valuable insights.   

In six months:
The candidate is expected to lead initiatives aimed at optimizing social media strategies based on data-driven insights. This includes implementing improvements to measurement frameworks and collaborating with cross-functional teams to enhance overall social media performance.   

In twelve months:
The individual in this role will have played a pivotal role in elevating the social analytics function. They will have successfully implemented advanced analytics techniques, contributed to strategic decision-making, and fostered a culture of continuous improvement within the team.  

Responsibilities:   

• Conduct in-depth social listening and sentiment analysis across various social media platforms.
• Utilize advanced analytics tools to interpret and present social media data in clear, actionable reports.
• Create and distribute periodic social and media reports for leadership, including daily, weekly, and quarterly reports, or custom reports as nee