About the role

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Digital Marketing

Job Sub Function:

Web Content Management

Job Category:

Professional

All Job Posting Locations:

Palm Beach Gardens, Florida, United States of America, Raritan, New Jersey, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America

Job Description:

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.

An internal pre-identified candidate for consideration has been identified. However, all applications will be considered.

DePuy Synthes is recruiting for a Global Digital Experience Content Lead, located in Raynham, MA OR New Brunswick NJ OR West Chester PA OR Palm Beach Gardens FL.

Position Summary

The Senior Manager, Global Digital Experience Content Lead will play a critical role in building and scaling a new centralized Digital Experience function for DePuy Synthes as a standalone company. This is not a maintain the status quo role. As the organization establishes its own digital platforms, operating model, and brand presence, this individual will be instrumental in transforming how digital content is planned, governed, delivered, and optimized globally.

Reporting into the Head of Global Digital Experience & Commercial PMO, this role is responsible for enabling and operationalizing digital content strategies in close partnership with Business Unit (BU) Product Marketing teams & other relevant functional content owners. While BUs and Product Marketing remain accountable for product positioning, claims, clinical accuracy, and MLR approvals, the Global Digital Experience Content Lead works with designated content owners to translate product and portfolio strategies into scalable, compliant, and audience driven digital experiences across the global digital ecosystem.

Operating at the intersection of marketing strategy, audience journey design, and digital platform enablement, this role ensures that BU priorities are activated through standardized content models, governed workflows, and high performing digital experiences. The Global Digital Experience Content Lead partners closely with Product Marketing, Clinical/HEMA, Professional Education, and Corporate Communications to influence new ways of working, drive adoption of centralized digital content capabilities, and establish a sustainable, enterprise wide content operating model that supports speed, consistency, and measurable impact, while allowing BUs to retain ownership of product strategy and messaging.

** This role requires comfort operating in ambiguity, influencing without direct authority, and helping teams transition from legacy, decentralized practices to a modern, audience‑first digital content capability. **

Key Responsibilities

Digital Content Strategy & Audience Journeys

Partner with Product Marketing teams & other content owners to co‑develop digital content strategies grounded in audience needs, end‑to‑end journeys, and use‑case context.

Translate BU product strategies, launch plans, and clinical messaging into structured digital content roadmaps aligned to standardized content models and delivery frameworks.

Identify digital content opportunities, gaps, and optimization recommendations across channels and journey stages, without assuming ownership of product messaging or prioritization decisions.

Ensure digital content strategies support both U.S. and OUS market needs through a tiered global framework.

Stakeholder Partnership & Influence

Serve as the primary digital enablement partner to assigned Business Unit Product Marketing teams & functional content owners (i.e., GCA, HEMA, etc.).

Build deep understanding of assigned BU product portfolios and priorities while reinforcing BU accountability for product positioning, claims, and MLR approvals.

Act as a bridge between subject‑matter expertise and digital delivery capabilities, ensuring accuracy is preserved while optimizing content for digital channels.

Influence senior stakeholders to adopt standardized digital content models, governance, and ways of working through demonstrated value and performance outcomes.

Content Governance & Compliance

Enable compliant digital content delivery by enforcing content lifecycle management practices, governance standards, and review workflows.

Partner with Clinical, Regulatory, Legal, and content owner stakeholders—who retain accountability for accuracy and approvals—to ensure content is published responsibly across markets.

Contribute to enterprise governance frameworks, including metadata standards, content models, and expiration policies.

Ensure scalable localization and archival processes are in place to support global consistency.

Digital Experience Platform Enablement

Partner closely with the Global Digital Content Ops & Production Lead, who executes content creation at scale, to ensure digital strategies are operationalized efficiently and consistently across markets.

Collaborate with Global Digital Content Ops & Production on the enterprise digital content enablement framework, including content models, templates, component libraries, metadata standards, and structured content architecture.

Inform CMS, DAM, and PIM requirements in partnership with platform and technology teams, based on audience journeys and business needs.

Support content migration and separation readiness by enforcing defined standards, quality criteria, and governance expectations, while Global Digital Content Ops & Production manages execution.

Enable speed‑to‑market and scale by ensuring clear division of responsibility between strategic digital content enablement and operational content production, freeing BU teams to focus on product strategy and messaging.

Performance & Optimization

Define digital content KPIs and success metrics in partnership with content owners & DXP team (SEO/AEO & digital performance analysts).

Leverage analytics, SEO/AEO, and experimentation to generate data‑driven optimization recommendations.

Partner with content owners to apply performance insights while preserving approved product messaging and claims.

Enable personalization and testing capabilities through platform configuration and content structure.

Change Leadership

Lead enterprise adoption of new digital content processes, tools, and ways of working as DePuy Synthes transitions to a standalone company.

Train, enable, and support BU contributors using standardized templates, workflows, and governance models.

Influence behavioral and cultural change without direct authority, helping teams shift from legacy, decentralized practices to modern, audience‑first digital content operations.

Model a digital‑first, data‑driven mindset during a period of organizational ambiguity.

Strategic Impact

This role will directly contribute to:

Establishing a unified, compelling digital brand presence for DePuy Synthes as a standalone company

Accelerating time-to-publish for product, clinical, and educational content

Improving content quality, consistency, and compliance across global markets

Enabling surgeon and HCP engagement through relevant, personalized digital experiences

Driving measurable commercial impact through data-informed content strategy

Building a scalable, repeatable content operating model that supports global growth

Key Stakeholders

Internal

Head of Global Digital Experience & Commercial PMO

Global Digital Content Ops & Production

Global Digital Clinical Content Lead

DXP Platform Strategy team and other DXP Product & Channel Owners (.com, Marketing Automation, DPS Community, FSO Marketing Asset Management, Social Media, etc.)

Business Unit Marketing teams (Joints, Trauma, Spine, Sports Medicine, CMF)

Professional Education

HEMA

Brand/Corporate Communications

Regional & OUS Marketing Teams

Regulatory & Compliance

External

Digital agency partners

DXP and content technology vendors

Creative and production agencies (in-house and external)

Scope of Influence

This role does not have direct reports in the near term but carries significant influence across the organization. The Global Digital Experience Content Lead will:

Influence content priorities and digital adoption across multiple business units

Shape enterprise content standards, governance, and best practices

Drive cross-functional alignment between marketing, clinical, regulatory, and digital teams

Serve as a key voice in platform and capability decisions that impact the global content experience

Mentor and enable content operations and production team members through collaboration and knowledge sharing

Enables and governs digital content delivery while marketing teams retain ownership of product messaging, claims, and approvals

Experience & Qualifications

Required

Bachelor's degree required

8-10+ years of experience in content strategy & development, digital marketing, or digital experience roles

Demonstrated experience in MedTech, pharmaceutical, healthcare, or other regulated industries

Experience with enterprise digital experience platforms and content management systems

Proven ability to influence senior stakeholders and drive organizational change without direct authority

Proven experience leading digital transformation and/or large-scale change management initiatives, including the ability to drive adoption of new processes, tools, and ways of working across resistant or complex organizations

Deep understanding of content governance, lifecycle management, and regulatory compliance in a global context

Experience translating complex product and clinical information into effective digital content

Strong analytical skills with the ability to use data to inform content strategy and measure impact

Excellent communication, presentation, and relationship-building skills

Experience operating in matrixed, global organizations

Preferred

Master's degree preferred

Experience with Sitecore or comparable enterprise DXP platforms

Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud)

Experience with SEO, AEO, and content personalization strategies

Demonstrated experience building or scaling centralized digital content capabilities in partnership with decentralized marketing organizations

Background in orthopedics, surgical technology, or other healthcare/regulated categories

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center or contact AskGS to be directed to your accommodation resource. 

Required Skills:

Preferred Skills:

Brand Reputation Management, Content Creation, Content Management, Content Marketing, Copy Editing, Customer Analytics, Digital Marketing, Digital Metrics, Innovation, Interpersonal Influence, Mentorship, Organizing, Project Management, Search Engine Optimization (SEO), Strategic Thinking, Technical Credibility, Website Design

The anticipated base pay range for this position is :

$122,000.00 - $212,750.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).

This position is eligible to participate in the Company’s long-term incentive program.

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

Vacation –120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year

Holiday pay, including Floating Holidays –13 days per calendar year

Work, Personal and Family Time - up to 40 hours per calendar year

Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave – 80 hours in a 52-week rolling period10 days

Volunteer Leave – 32 hours per calendar year

Military Spouse Time-Off – 80 hours per calendar year

For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits

Aplyr's read

Johnson & Johnson is a healthcare giant known for its diverse product range and global reach, attracting professionals in pharmaceuticals, medical devices, and consumer health.
Synthesized from recent postings & public sources

What's promising

•Strong global presence ensures stability and diverse opportunities.
•Commitment to innovation in pharmaceuticals and medical devices.
•Robust investment in research and development fosters cutting-edge advancements.

What to watch

•Facing ongoing legal challenges related to product safety.
•Complex organizational structure can slow decision-making processes.
•Intense competition in the healthcare sector may impact market share.

Why Johnson & Johnson

•Operates across three distinct sectors: pharmaceuticals, medical devices, and consumer health.
•Pioneering initiatives in advanced medical technologies and treatments.
•Long-standing reputation for quality and trust in consumer health products.

Aplyr’s read is generated by AI from public sources. Was it useful?