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Biddable Account Manager

Mediabrands (IPG)Mediabrands (IPG)·Marketing and Advertising

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Posted

18 days

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About the role

About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Role Description

Job title: Biddable Account Manager

Reporting line: Biddable Account Director

Location: This role is based in London. It is required that all employees work 3x days a week in the office and 2 days WHF.(there may be a requirement that you might need to come in more than 3x per week if we have client meetings etc)

This role is a pivotal part of the DTC performance media team at the Clients location and is responsible for overseeing the activation and implementation of strategy across Search, Social channels. Working alongside their peers in trading and the Media agency delivering channel management services.

Key Responsibilities

  • Tactical and strategic knowledge of how search, social, app and video platforms work
  • Day-to day management, reporting and optimisation of client media across our UK team but covering clients that run Europe wide too.
  • In depth DR performance knowledge is necessity as main client uses a trading model to optimise their media. There will be robust targets and prior experience of working with data and analytic teams is a must, advantageous to have adobe analytics experience and happy to investigate and propose commercial opportunities based on data.
  • Build relationships with key media owners and publishers to push them towards a learning framework for clients
  • Oversee, support and develop junior team members in line with core capabilities and client requests.
  • Diligent and precise when preparing client performance review presentations.
  • Organisation and communication is paramount as you will need to keep clients and account team updated on the status of all activities.
  • Be able to manage and prioritize assigned tasks understanding the importance behind projects or asking for clarification.
  • An absolute wizard in excel, data turns you on and you talk in numbers.

Excellence in Client Service

  • Effectively manage client expectations.
  • Understand individual client needs (including and beyond specific projects) so you can help them be successful in their roles; ensure clients have the necessary information and materials they need to do their jobs well.
  • Work to develop a solid understanding of the client’s business, with emphasis on your area of responsibility.
  • Positively represent Mediahub at all times.

Innovation & Initiative

  • At Mediahub we like to position technology as an innovation so any prior experience with scripts, algorithms or AI is extremely useful
  • Use your personal passion and creativity to help develop intelligent, innovative effective ideas and process improvements for your clients.
  • Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings.
  • Work with an attitude of ‘it’s up to me to make it happen’.

Desired Skills & Experience

  • Extensive experience in Paid Social;
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Aplyr's read

Mediabrands, a key player in global media strategy, attracts professionals keen on innovative media planning and digital investment across diverse platforms.

Synthesized from recent postings & public sources

What's promising

  • Mediabrands offers robust career growth with diverse roles in media and digital investments.
  • The company is part of the IPG network, providing stability and extensive resources.
  • Focus on strategic media planning allows employees to work on high-impact global campaigns.

What to watch

  • High competition for roles can limit advancement opportunities.
  • The fast-paced industry demands long hours and high adaptability.
  • Limited public information about work-life balance and employee satisfaction.

Why Mediabrands (IPG)

  • Mediabrands integrates cutting-edge digital solutions with traditional media strategies.
  • The company emphasizes data-driven decision-making in media planning.
  • Global presence allows for cross-cultural collaboration and diverse market insights.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Mediabrands (IPG)

IPG Mediabrands is a global media and marketing solutions company that provides strategic media planning and buying services across various platforms.

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