Biddable Account Manager
Confirmed live in the last 24 hours
Mediabrands (IPG)
Job Description
About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Description
We’re looking for a hands‑on Biddable Media Manager with deep platform experience across Search and Social to lead day‑to‑day activation, optimisation, and performance reporting for multiple clients across Europe. This role suits someone who thrives in fast‑paced environments, owns performance outcomes, and can confidently manage both delivery and client‑facing communication.
Key Responsibilities
- Cross‑ChannelActivation & Optimisation
- Execute and optimise campaigns across Google Ads, Meta, Bing, TikTok, Pinterest, and LinkedIn.
- Own end‑to‑end campaign setup: trafficking, QA, audience building, creative rotation, and tracking validation.
- Continuously optimise toward performance KPIs (CPA, ROAS, CVR, CTR) using platform tools, scripts, and automation.
- Implement structured testing frameworks (creative, bidding, audiences, landing pages) to drive incremental gains.
- Multi‑MarketDelivery Across Europe
- Manage campaigns for clients operating across multiple European markets, ensuring localisation, compliance, and platform best practices.
- Coordinate with local market teams to align on budgets, messaging, and performance expectations.
- Maintain consistent delivery quality across regions, adapting strategies to market maturity and competitive landscapes.
- Reporting, Insights & Client Communication
- Lead weekly PCIs (Performance Check‑Ins) and quarterly QBRs, presenting insights, trends, and strategic recommendations.
- Build clear, actionable reporting dashboards and narratives that translate data into business impact.
- Proactively identify optimisation opportunities, efficiency gains, and growth levers for each client.
- Communicate performance drivers confidently to both technical and non‑technical stakeholders.
- Quality Assurance & Governance
- Conduct rigorous QA checks across campaign builds, tracking, naming conventions, and budget pacing.
- Ensure flawless execution across all platforms, maintaining high operational standards.
- Work closely with analytics and tagging teams to validate tracking, troubleshoot discrepancies, and maintain data integrity.
- Collaboration & Workflow Management
- Partner with strategy, creative, and analytics teams to deliver integrated, full‑funnel media plans.
- Support junior team members with guidance, best practices, and troubleshooting.
- Manage workflows efficiently across multiple clients, deadlines, and markets.
Desired Skills & Experience
- 3–4+ years hands‑on experience in Search and Social activation.
- Strong platform proficiency across Google Ads, Meta, Bing, TikTok, Pinterest, and LinkedIn.
- goaidataanalyticsmarketing
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