Staff Product Manager, Organic Growth

About the Role

As the product leader for Organic Growth (SEO & GEO), you are the architect of Zenni’s organic acquisition engine. This isn’t a traditional SEO role focused strictly on keywords and audits; it is a high-impact position where you will own the commercial performance and incremental revenue of our organic channels. Your mission is to transform organic search from a reactive traffic source into a proactive, scalable driver of incremental revenue.

Reporting to the Sr. Director, Commerce & Growth, you will sit at the intersection of Product, Content, Marketing, and Engineering. You will be the primary steward of our organic P&L, tasked with both defending our established market share and expanding our reach through the creation of new, high-converting digital surfaces. You won’t just identify market demand; you’ll also partner with technical teams to build the programmatic experiences that capture customers at the very start of their vision-correction journey.

We are seeking a strategic full-stack growth leader who views SEO and GEO as compounding assets. You are as comfortable defining a technical product roadmap as you are analyzing keyword opportunities or analyzing attribution models to prove the bottom-line impact of your initiatives. At Zenni, you won’t just manage rankings; you will build the future of how millions of people discover and purchase affordable prescription eyewear.

 

Responsibilities:

Ownership over the Organic Channel: Responsible for the end-to-end Organic Search channel, including responsibilities for driving incremental revenue, managing the organic P&L, and translating search traffic into bottom-line business impact.
Product Roadmap & Strategy: Own the end-to-end roadmap for organic surfaces, including definition and prioritization of scalable or programmatic product features that capture unaddressed market demand.
Growth Engineering: Partner with Design and Engineering to launch new indexable surfaces, while safeguarding the technical health, site architecture, and ranking authority of Zenni’s core web properties.
Conversion & Experimentation: Own the organic click-to-cart journey. With incremental organic revenue as your north star, it will be crucial to optimize organic surfaces to maximize the value of every session.
GEO & Innovation: Future-proof Zenni’s discovery engine by optimizing for GEO, ensuring our brand is the default choice for generative recommendations. 

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