About the role

Aplyr's Quick Take

This freelance role focuses on developing and executing strategies for managing customer data to enhance marketing efforts. You'll work with technical and marketing teams to ensure data is properly integrated, segmented, and compliant with regulations. It's primarily an individual contributor role with a strong emphasis on data management and analysis.

Good fit

Ideal candidates have at least 3 years of experience with customer data platforms and a solid understanding of data architecture and marketing technology. A collaborative working style and strong analytical skills will help you succeed.

Worth noting

The position is remote and offers a competitive hourly rate, but the freelance nature may mean less job security. Experience with Microsoft Dynamics Customer Insights is a must, which could limit the applicant pool.

The Customer Data Platform (CDP) Strategist defines and executes the strategy for ingesting, managing, and activating unified customer data to drive personalized marketing and business growth. They bridge technical teams and marketing stakeholders to implement data pipelines, create unified customer profiles, and ensure compliance with privacy regulations.

Key Responsibilities

Data Strategy & Roadmap: Define and drive a comprehensive data integration roadmap across CRM, websites, and media platforms.
Platform Management: Oversee configuration, implementation, and maintenance of the CDP, ensuring data integrity.
Segmentation & Activation: Create customer segments based on behaviors, demographics, and real-time data to drive personalization.
Cross-functional Collaboration: Partner with Marketing, IT, and Analytics teams to translate business requirements into actionable data initiatives.
Data Governance & Quality: Establish data quality protocols, compliance, and consent management practices.
Analysis & ROI: Analyze campaign performance, measure KPIs, and provide insights to optimize ROI.

Required Skills & Qualifications

Experience: 3+ years managing CDPs (e.g., Segment, Salesforce Data Cloud) or similar data platforms.
Technical Knowledge: Understanding of data architecture, API integrations, SQL, and data privacy regulations.
Marketing Technology (MarTech): Experience with Microsoft Dynamics Customer Insights (required), CRM systems, digital analytics, and customer journey orchestration.
Skills: Strong analytical, communication, and project management skills.

Typical Goals

Increase customer lifetime value (LTV).
Improve audience targeting and segmentation.
Achieve a unified, 360-degree customer view.

The target range of base compensation for this role is $70-$95 per hour. Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, and location.

Skills & Tags

go ai data analytics marketing sales

Aplyr's read

Mediacurrent is a digital agency at the forefront of open-source solutions, ideal for tech-savvy professionals passionate about Drupal and digital strategy.
Synthesized from recent postings & public sources

What's promising

•Strong focus on open-source solutions, particularly Drupal, attracts developers passionate about community-driven projects.
•Frequent hiring for senior roles indicates growth and opportunities for career advancement.
•Flexible work arrangements, including freelance and temp-to-perm roles, cater to diverse employment needs.

What to watch

•Reliance on open-source projects may limit exposure to proprietary technologies.
•Frequent freelance and temporary roles could imply less job security.
•Limited public information about company culture and employee satisfaction.

Why Mediacurrent

•Specialization in Drupal development sets Mediacurrent apart from generalist digital agencies.
•Expertise in integrating Salesforce and HubSpot for CRM solutions is a notable strength.
•Focus on digital strategy alongside technical development offers a comprehensive service approach.

Aplyr’s read is generated by AI from public sources. Was it useful?