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Mid-Level
Account Based Marketing Specialist
Confirmed live in the last 24 hours
Remote
Portugal Remote
Remote
Posted April 20, 2026
Job Description
About Remote
Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote.
With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role.
We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform.
With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role.
We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform.
If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!
Role Overview
Remote is looking for a data-driven Account-Based Marketing (ABM) Specialist to lead our paid acquisition strategy for high-value target accounts. This role focuses on scaling our presence across Employer of Record (EOR), Contractor Management, and Global Payroll services. You will own the execution of paid campaigns across EMEA, Americas, and APAC, utilizing advanced ABM platforms to target opportunities from mid-market and enterprise customers.
Key Responsibilities
ABM Strategy & Platform Management
- Audience Architecture: Build and manage Ideal Customer Profile (ICP) audiences within ABM platform, including precise exclusion lists for existing customers, prospects, and competitors.
- Intent-Driven Orchestration: Leverage ABM platform intent data to trigger personalized ad experiences across LinkedIn, Meta, and Google.
- Form Optimization: Implement and manage HubSpot Smart Form Fills to enrich lead data and improve conversion rates for targeted accounts.
Paid Media Execution
- Multi-Channel Management: Develop and implement search and social strategies, including audience targeting (1p, 2p, 3p data) and sizing recommendations.
- Performance Optimization: Conduct daily and weekly pacing audits, quarterly deep-dive health checks, and ongoing A/B testing of text ads and creative formats.
- Channel Specifics: Manage high-match-rate LinkedIn segment syncs (30+ active segments) and optimize Google Ads through first-party contact integration.
- Marketplace Presence: Oversee listing descriptions and review collection campaigns on platforms like Gartner Digital Markets (GDM) to improve brand awareness and CVR.
Cross-Functional Alignment
- Sales Collaboration: Align paid strategies with Sales to win orchestrate approach, providing specialized landing pages and account-specific support.
- Analytics & Tracking: Partner with the Analytics team to build a measurement plan for ABM
- Lifecycle Integration: Partner with lifecycle on nurture sequences across stages (Lead → MQL → Opportunity → Deal) to ensure consistent messaging for target personas.
Qualifications
- Experience: 6+ years of experience in B2B performance marketing, specifically managing $3M+ annual budgets across paid search and social.
- Technical Proficiency: Advanced knowledge of Clay, ZoomInfo, HubSpot
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