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Paid Media Specialist

SmartlySmartly·Marketing Technology

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Posted

6 days

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About the role

As a Paid Media Specialist you will...

  • Traffic and QA campaigns in Smartly across Meta, TikTok, Snap, Pinterest, LinkedIn, and Google/YouTube– ensuring builds are compliant, best-practice, and ready for client activation.
  • Implement and validate Smartly features (templates, automations/guardrails, feeds/catalogs, reporting) to speed up time-to-value and reduce manual work.
  • Analyze performance and provide optimization recommendations (creative, structure, audience/placements, measurement/reporting) while the client owns budget changes and pushing live.
  • Support testing roadmaps by setting up tests in Smartly, validating inputs, and summarizing learnings for client adoption.
  • Support weekly customer syncs by prepping updates, tracking action items, and executing trafficking/implementation/enablement requests.
  • Build enablement assets and help run trainings/office hours (checklists, SOPs, quick guides) to drive client self-sufficiency.
  • Partner with Product/Engineering by documenting bugs/blockers, escalating with clear repro steps, and feeding recurring themes into playbooks.

We are looking for you if you...

  • Are driven, curious, and eager to learn fast and make an early impact at Smartly.
  • Have strong interest in paid social and/or programmatic, with appetite to build fluency across platforms and buying motions.
  • Have 1-2 Years of media buying or campaign ops experience with monthly media budget above $150k (internship/coursework/projects/entry-level) with fundamentals in structure, objectives, creative, and measurement.
  • Are data-minded and able to turn complex inputs into clear, actionable recommendations.
  • Are a strong communicator and team player who can explain buyer concepts simply.
  • Have Google/YouTube a big plus (programmatic familiarity also a plus)

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.


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Skills & Tags

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Aplyr's read

Smartly.io is a cutting-edge marketing technology firm, ideal for tech-savvy individuals passionate about automating social media advertising and optimizing ad campaigns.

Synthesized from recent postings & public sources

What's promising

  • Smartly.io offers innovative tools for social media ad automation, appealing to tech enthusiasts.
  • The company is expanding rapidly, hiring for diverse roles across engineering, design, and customer success.
  • Smartly.io's focus on automation provides employees with opportunities to work on advanced technology solutions.

What to watch

  • The fast-paced nature of the industry may lead to high-pressure work environments.
  • Smartly.io's niche focus on social media advertising limits exposure to broader marketing technologies.
  • Limited public information about company culture and work-life balance.

Why Smartly

  • Smartly.io specializes in automating social media advertising, setting it apart from general marketing tech firms.
  • The company offers a unique blend of roles, from creative strategy to machine learning foundations.
  • Smartly.io's tools are designed for optimizing ad campaigns across multiple platforms, providing a comprehensive solution.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Smartly

Smartly.io is a marketing technology company that specializes in social media advertising automation, providing tools for managing and optimizing ad campaigns across various platforms.

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