Senior Product Marketing Manager

As a Senior Product Marketing Manager, you'll own how we position, launch, and scale our products—turning complex capabilities into clear stories that drive adoption and revenue. This role isn't for someone who needs a playbook handed to them. You'll operate in an environment that is fast-moving, often ambiguous, and light on process. Priorities shift, documentation is thin, and the right answer usually has to be figured out, not looked up. If that sounds energizing rather than exhausting, keep reading. You'll partner closely with Product, Sales, and Marketing to bring new offerings to market, shape product direction, and make sure customers understand—and value—what we're building. We expect you to use AI as a core part of how you work, not as a side experiment.

What You'll Do

Own positioning & messaging

• Develop differentiated positioning and messaging frameworks, and rewrite them when the market shifts

• Turn complex product capabilities into simple narratives—the kind a customer can repeat back after one read

• Tailor messaging across personas, segments, and stages of the buyer journey

Lead go-to-market strategy & execution

• Own end-to-end GTM for launches and major releases, from strategy through the unglamorous execution details

• Define segmentation, targeting, channel strategy, and success metrics

• Drive cross-functional alignment without waiting for someone to convene the meeting

Drive content & customer communication

• Ship high-impact content across the funnel (decks, landing pages, emails, in-product messaging, release comms)

• Keep voice and clarity consistent across every customer touchpoint

• Default to shipping. Iterate in the open rather than polishing in private.

Enable revenue teams

• Equip Sales and CS with messaging, tools, and training that move win rates and adoption

• Build battlecards, talk tracks, and objection-handling frameworks based on what's actually happening in deals

• Jump into high-priority deals with tailored positioning when it matters

Bring market & customer insight

• Own persona development grounded in real research—customer interviews, win/loss, usage data—not assumptions

• Monitor the competitive landscape and translate what you learn into sharper positioning

• Be the voice of the customer back into Product, and be willing to say things people don't want to hear

Operate with data and AI

• Run experiments on messaging, channels, and content; measure honestly; kill what isn't working

• Use AI tools throughout your workflow—research, drafting, synthesis, iteration—to compress weeks of work into days

• Continuously rebuild your own process as better tools and approaches emerge

What We're Looking For

• 5–10+ years of product marketing experience (B2B SaaS or tech preferred)

• A track record of owning launches end-to-end—not just contributing to them

&