Performance Sr. Analyst, APAC

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Our members enjoy an increasingly diverse offering of TV series, films, and games across various languages, devices and genres. The Product Merchandising organization delivers intuitive merchandising and local expertise to make it easy and enjoyable for our members to find and choose what to watch now, and next. 

To improve how we accomplish this, we consistently investigate and evaluate our work. The Performance Sr. Analyst role will be responsible for driving custom regional analyses to understand title and catalog promotion, product behavior, and merchandising activations. This role will use self-serve tooling and will partner with Global Merchandising performance teams to develop and continue to scale dashboards for performance tracking.

Success in this role requires an advanced knowledge of distribution metrics and concepts, a curious mindset, and a collaborative spirit. You should be comfortable at the intersection of data and creativity, and thrive at translating information (data, facts) into understanding (stories and takeaways). 

In this role, you will be responsible for:

• Promotional Distribution analyses for titles, catalog, on-service activations and the effectiveness of merchandising strategies in the APAC markets. This role demands a deep understanding of consumer behavior, promotional funnels, and product performance.

• Partnering with local Product Merchandising Leads and Market leaders to plan and measure local activations for priority titles and Netflix’s regional catalog.

• Working with the Global Performance team to support efforts to standardize distribution performance reporting, helping identify cross-region best practices to enhance scalability and consistency in analytics. This includes collaborating with the Global Performance team to evolve self-serve Merchandising dashboards/tools. 

• Serving as a subject matter expert and a primary point of contact for promotional data in the APAC markets, supporting local Product Merchandising teams. This role will also support as a connector and liaison across different regions and the core team.

Qualifications [including specific skills, years of experience, etc]:

• Minimum 8 years of experience in analytical and insight roles

• Technical expertise in experimentation (AB tests), writing and reading queries (SQL) and metrics understanding

• Demonstrated experience with storytelling skills, especially with data analysis (visual slides, memos, synthesizing quantitative and qualitative insights)

• Strong communication and presentation skills - ability to influence without authority

• Must be a self-starter who can work independently

• Experience and knowledge with various APAC markets, understanding the nuances and differences between them

• Genuine interest and curiosity in Netflix’s business, product, content, and the entertainment industry

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.