Director, Portfolio Marketing

About the Role

The Director of Portfolio Marketing owns Uber Freight’s category narrative, value proposition, and solution-level messaging across the full portfolio. This role ensures our market story is clear, differentiated, and consistently applied across Product, Sales, Growth, and Brand. 

This leader translates customer and market insight into positioning, go-to-market strategy, and sales enablement that drive pipeline creation, conversion, and customer expansion. The role requires a senior operator who can move seamlessly between strategy and execution and who is highly effective partnering across Product, Sales, and Marketing. 

What the Candidate Will Do

• Define and maintain Uber Freight’s overarching market narrative, value proposition, and portfolio positioning 
• Own segmentation, ICPs, buyer personas, and core use-case frameworks 
• Lead competitive and market intelligence, turning insight into clear, sales-ready narratives 
• Partner with Product and Commercial leadership to inform category and product-line strategy 
• Build and maintain solution-level messaging, including product narratives, pitch decks, battlecards, and objection handling 
• Drive GTM alignment across Product, Sales, Growth, and Brand through clear frameworks and governance 
• Translate insights into campaign briefs that enable high-performing integrated programs