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Performance Marketing Analyst, Direct Mail

RampRamp·Financial Technology

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~7 min

Ashby

Posted

122 days

01

About the role

About Ramp

Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $100B in annualized spend flows in and out of 50,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.

The problems are high-stakes, data-dense, and unforgiving.

We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.

The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.

If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.

About the Role

Ramp is in a critical phase of growth, and this role is responsible for building and scaling one of our highest-leverage acquisition channels: direct mail. You'll work closely with an experienced growth marketing team, with creative, analytical, and technical resources to deliver on ambitious growth goals.

This is a highly hands-on role where you'll drive key initiatives – from designing personalized campaigns and operationalizing vendors to building experimentation frameworks and measuring performance. You'll leverage automation tools to rapidly prototype campaigns, test what works, and scale what converts, partnering cross-functionally to turn experimental ideas into repeatable playbooks.

Your work will span campaign design, vendor management, targeting strategy, creative personalization, measurement, and the operational infrastructure needed to run direct mail automation at scale. This is a key role where you'll have a direct impact on building some of Ramp's fastest-growing channels.

What You'll Do

  • Drive direct mail initiatives: Lead campaign execution from ideation through measurement, managing audience targeting and segmentation, platform setup, creative production, vendor coordination, and post-campaign performance tracking.

  • Build experimentation frameworks and drive optimization: Design tests for messaging, creative assets, targeting strategies, and campaign tactics. Use data to identify what works, refine approaches, and scale successful experiments into repeatable playbooks.

  • Find leverage through creative personalization: Identify opportunities where thoughtful, well-researched personalization can meaningfully outperform generic outreach, using automation tools to operationalize at scale. Recommend and test unconventional tactics that deliver higher impact for lower cost.

  • Manage vendor relationships and operational workflows: Own external partnerships with direct mail platforms, fulfillment vendors, and data providers. Ensure quality execution, optimize processes, and maintain high standards across all campaigns.

  • Track performance and inform strategy: Monitor campaign metrics, identify trends, and surface insights that inform targeting, creative, and channel decisions. Work with the team to continuously improve results.

  • Collaborate cross-functionally: Partner with creative, product, data science, and sales teams to execute acquisition campaigns. Ensure smooth coordination across internal teams and external vendors to deliver campaigns, with a high degree of autonomy and attention to detail to ensure quality execution and continuous process improvement.

What You Need

  • Experience in growth marketing, demand generation, or performance marketing, with a track record of executing end-to-end campaigns and experimental marketing programs. You’ve owned projects from ideation through measurement, including vendor management, creative coordination, and cross-functional collaboration.

  • Strong operational and analytical skills: You're comfortable working with data to track performance, identify trends, and optimize campaigns. Bonus points for experience with automation tools like Clay, Zapier

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Aplyr's read

Ramp is a financial technology company revolutionizing expense management with automation, attracting tech-savvy professionals focused on streamlining business operations.

Synthesized from recent postings & public sources

What's promising

  • Ramp's platform uses automation to significantly reduce business expenses.
  • The company offers a modern approach to corporate spending with real-time data insights.
  • Ramp's growth includes diverse roles, indicating expansion and stability.

What to watch

  • Highly competitive fintech market could pressure Ramp's growth.
  • Dependence on automation may lead to reduced human oversight.
  • Limited public information about company culture and employee satisfaction.

Why Ramp

  • Ramp integrates expense management with a corporate card for seamless operations.
  • The platform's real-time insights offer a proactive approach to financial management.
  • Ramp's focus on automation distinguishes it from traditional financial services.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Ramp

Ramp is a financial technology company that provides a corporate card and spend management platform designed to help businesses manage their expenses more efficiently. By leveraging automation and data insights, Ramp aims to reduce costs and streamline financial operations for companies of all sizes.

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