Manager Search

3 best things about the job:

• Working in one of the most digitally advanced and forward-thinking media agencies that is globally connected
• Develop your search skill set with exposure to planning, execution, and optimisation process within the search environment
• You will deliver strategy and development for the client in a hyper-competitive, fast-paced environment

In three months:

• Adopted best practices around campaign structure, ad copy guidelines, and campaign optimization techniques
• Take responsibility of looking after client’s search engine marketing business, including accounts management and optimization
• Become familiar with GroupM’s performance proposition and processes (optimization, reporting and billing)
• Demonstrate mastery of all platforms and systems which power search
• Receive great feedback from co-workers and key client contacts as a result of strong communication both internally and externally

In six months:

• Sustainable optimization to elevate client’s search business level and quality
• Learnt how to build a paid search campaign from scratch with minimal supervision
• Been confidently running client accounts independently, meeting all KPIs, etc.
• Regularly contributed to the monthly performance newsletter cover industry updates and trends and in particular how these impact clients and approach to planning.
• Become a trusted advisor through strong justification of recommendations, strong timeline management and delivering outcomes
• Drive the testing of new betas, platforms, and other innovations for our clients

In 12 months:

• Taken on more responsibility and started to get involved in meetings, attempting to upsell new features and services
• Developed relationships with other teams in the agency and started contributing to responses to client briefs
• Assisted the Manager in new business pitches, including background research, defining strategy to preparing presentation material
• Establish yourself with a more strategic thinking senior executive and keep growth an integrated view on whole performance business
• Be able to analyze and provide insights on all the featured covered by the buying platforms

Responsibilities of the role:

• Day to day optimization and management of search campaigns working towards defined KPIs set by clients
• Develop SEM strategy and tactics for campaign and deliver the campaign management
• Generating reports and insights from campaigns and communicating these to the team and smaller clients directly
• Building strong relations with team members with clear and effective communications (spoken, written, and presenting) with ability to influence and gain trust
• Coordinate with other team for integrated insights and client business proposals
• Implementation of single and multi-variant tests to increase campaign efficiency
• Build account structure, optimizations, testing, tracking and overall management
• Contribute to an environment where ‘Innovation as usual’ thrives in everyday work

What you will need:

• Minimum 4 - 6 years’ hands-on experience managing paid search campaigns with a keen interest in all digital marketing disciplines
• Good understanding of Google, Bing, SA360 & Google Analytics
• Must be fluent in written and spoken English, Traditional Chinese & Simplified Chinese
• Keeps up to date with SEM industry changes and the latest practices and procedures
• Build meaningful relationships with team members and suppliers
• Excellent administrative and organizational skills
• Strong attention to detail with high levels of accuracy
• A good work ethic, problem solving and proficient time management skills
• Working knowledge of all Microsoft office software
• Comfortable using Microsoft Excel and manipulating dashboards — an analytical mind that is creative as well as data-driven to identify trends/patterns and insights
• Demonstrate genuine curiosity and interest in our clients & their business
• Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred.