VP, Growth Analytics

 

Position Overview

The Vice President, Growth Analytics will manage the analytics relationship with the client. A successful candidate has an entrepreneurial spirit, can engage clients in economic insights, and can drive strategic thinking into client marketing solutions.

We drive a new system of working that puts data, analytics, and technology at the core of every media planning decision. You will be engaged throughout all studies in overseeing data collection, determining analytical approach, results interpretation, and generating data-driven insights and optimization opportunities to solve business problems and challenges. This position is critical in hands-on delivery of studies and provision of actionable insights and recommendations to drive high client satisfaction.

Will act as a key interface for clients and will work closely with Account Management and Mediabrands data & technology teams to ensure projects are aligned to client business goals and strategy.

Responsibilities

• Data Extraction, Transformation & Loading
• Data Quality & Hygiene
• Holistic business performance reporting & dashboarding
• Bridging the planning target to Audiences that we can buy/reach with media
• Audience measurement within and across channels
• Media measurement vendor evaluation, contracting & budget management
• Cross Channel Response Analytics & Media Plan Optimization
• In Channel Response Attribution Analytics & Investment Plan Optimization
• Team and people management
• New Business Development support

Required Skills and Experience

• Strong understanding of digital eco-system and industry reporting tools such as Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai, Adobe DMP), Digital Ad Server (e.g. DCM, Atlas) & Site Served, Website Analytics (e.g. Omniture, Web Trends)
• Strong understanding of the US data and ad tech ecosystem essential, with a focus on Media (e.g. impression, GRP, CPV, etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), and Statistics (Correlations, sample sizing, t-value VIF etc.)
• Experience with Tableau or PowerBI or any other dashboarding & data visualization tool is desirable
• Previous experience in a performance marketing environment
• Familiarity with advanced analytic techniques, such as multivariate regression analysis, predictive modelling, logistic regression, factor analysis, sales forecasting, attribution, agile testing, market mix and ROI measurement, data visualization, simulation and optimization

Desired Skills and Experience

• 10+ years in Media Analytics and/or Audience Research
• Collaboration, including ability to drive clarity in a multi-stakeholder environment
• Strong project management skills and the ability to simultaneously lead multiple ongoing project streams
• Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
• Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail
• Demonstrated success in helping clients take concrete action based on analytics and data
• Demonstrated success in managing analytical, commercial, and emotional elements of a client relationship
• Familiar with coding - SQL/Python
• Familiar with closed loop analysis in cleanrooms

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Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.