About the role

At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and had led us to become one of the leading advertisers globally and saw us recently named the Marketing Team of the Year at the 2025 NZ Marketing Awards.

About ZURU

ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern FMCG brands for today’s consumers.

Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.

As one of the world’s largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our FMCG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

For more information, visit www.zuru.com.

Position Impact

The Senior Paid Media Specialist (Planning) will takes ownership of media planning across part of the ZURU Toys brand portfolio, driving innovation, planning excellence, and performance impact.

Our activity primarily runs on TikTok, YouTube and Meta alongside other digital platforms, and we are excited to explore more opportunities within The Trade Desk, Snapchat, retail channels, and more. We have fantastic relationships with tech partners, insights partners and inventory suppliers and you will need to be able to leverage those.

You will help to build the pathway for ZURU Toys’ best-in-class planning across including the development and implementation of new processes and audience frameworks. We have a track record of delivering best-in-class content, much of which goes viral, and you will play a key role in driving this across different teams.

Essential to success will be the relationships built with the Media Buying team, Data and Analytics team and ZURU Toys brand marketing teams to ensure all campaigns ladder up and deliver on business objectives.

This role presents an incredible and unique opportunity to grow, learn and make an impact within a fast-paced future-thinking company that is disrupting on a global level.

Skills & Tags

go ai data analytics marketing

Aplyr's read

Zuru is a dynamic player in the toy and consumer goods industry, attracting innovative professionals focused on technology-driven product development and marketing.
Synthesized from recent postings & public sources

What's promising

•Zuru is renowned for its innovative approach to toy and consumer goods design.
•The company offers diverse roles, from AI integration to marketing and legal counsel.
•Zuru's global presence provides opportunities for international career growth.

What to watch

•The fast-paced environment may lead to high pressure and demanding workloads.
•Limited public information about employee satisfaction and company culture.
•Potential challenges in aligning diverse product lines with cohesive brand strategy.

Why Zuru

•Zuru combines technology with traditional toy manufacturing for cutting-edge products.
•The company has a strong focus on integrating AI into its operations.
•Zuru's diverse product verticals include beauty, confectionery, and baby products.

Aplyr’s read is generated by AI from public sources. Was it useful?