About the role
Know where you belong!
Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
Role Overview
We are seeking a forward-thinking Senior Director of Consumer Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users.
This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities.
You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.
- Traditional PR KPIs: # of articles, Media reach, Tier 1 coverage
- Future-facing KPIs:
- Quality and impact of reach and coverage
- Cultural conversation penetration and narrative adoption
- Creator-led amplification and engagement
- Share of voice within priority platforms and ecosystems
- Depth of subculture and community ownership
What You'll Own
Aplyr's read
Match Group is a dominant force in online dating, attracting tech-savvy professionals driven by innovation and a desire to connect people worldwide.
What's promising
- •Match Group's diverse portfolio includes leading dating apps like Tinder and OkCupid.
- •Strong focus on AI and machine learning enhances user experience and safety.
- •Global presence offers opportunities for international career growth and cultural exchange.
What to watch
- •Intense competition from new dating apps could impact market share.
- •Privacy concerns are heightened due to sensitive user data handling.
- •Dependence on subscription revenue may limit financial flexibility.
Why Match Group
- •Operates a wide range of niche dating platforms catering to diverse demographics.
- •Pioneered the use of AI in enhancing matchmaking algorithms.
- •Hosts a collaborative environment with roles spanning tech, marketing, and communications.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Match Group
Match Group, Inc. is a global leader in online dating services, operating several popular dating platforms including Tinder, Match.com, OkCupid, and Plenty of Fish.
