About the role
About Skillshare
Skillshare is the leading learning community for creatives. With more than 30,000 expert-led classes in illustration, design, photography, video, marketing, and more, Skillshare empowers anyone, anywhere to learn new skills, share expertise, and unlock their creative potential. Hundreds of thousands of member subscribers around the world come to Skillshare to discover new passions, advance careers, and connect with an inspiring community of teachers and peers.
Backed by top investors including Newspring Capital, OMERS Ventures, and Union Square Ventures, our mission is to build the world’s most thriving creative learning community.
The Role
We’re looking for a detail-oriented, operationally driven Lifecycle Marketing Manager to serve as the tactical engine of our lifecycle and retention initiatives. Reporting directly to and working closely with the Senior Lifecycle Marketing Manager, you will be responsible for bringing our retention strategies to life.
While the Senior Manager defines the high-level roadmap and creative direction, you will own the execution, ensuring campaigns are built correctly, targeted accurately, and launched on time. You will be analyzing data to build strategic project plans, crafting compelling copy, and managing our instance of Blueshift to ensure we’re reaching the right audience at the right time.
This is a contract-to-hire position with an initial ramp-up period designed to provide immediate operational support and facilitate knowledge transfer. We are looking for immediate support of 20-30 hours per week, with flexibility based on business needs. This flexible contract role will pay $60/CAD per hour.
Beginning April 1st, the role will transition to full-time (40 hours/week) to support a coverage period for maternity leave for approximately 12 months. Any transition to full-time employment, as well as continuation beyond the coverage period, will be evaluated based on business needs, performance, and mutual fit. Conversion to a full-time role is not guaranteed.
Aplyr's read
Skillshare is a dynamic e-learning platform focusing on creative skills, attracting passionate learners and educators from diverse creative fields.
What's promising
- •Skillshare offers project-based courses that enhance practical learning.
- •The platform attracts industry professionals as instructors, ensuring high-quality content.
- •Flexible work arrangements, such as contract roles, are available.
What to watch
- •The market for online learning platforms is highly competitive.
- •Skillshare relies heavily on subscription revenue, which can be volatile.
- •Limited public information about employee satisfaction and company culture.
Why Skillshare
- •Skillshare focuses specifically on creative fields, unlike broader e-learning platforms.
- •Courses are project-based, promoting active learning and skill application.
- •The platform encourages community interaction among learners and teachers.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Skillshare
Skillshare is an online learning community that offers thousands of classes in creative fields such as design, photography, writing, and more. The platform empowers individuals to learn new skills and pursue their passions through project-based courses taught by industry professionals.
