About the role

Aplyr's Quick Take

This role is about crafting and implementing marketing strategies for clients, focusing on brand building and consumer engagement across various channels. It's primarily an individual contributor position that requires collaboration with creative teams to deliver effective campaigns.

Good fit

Ideal candidates have several years of experience in strategic planning or marketing, with a strong understanding of consumer behavior and data analysis. A proactive and innovative working style will help you thrive in this fast-paced environment.

Worth noting

The role emphasizes collaboration with creative teams, which could be a plus for those who enjoy a dynamic work environment. However, the posting lacks specific details on day-to-day tasks, which might make it hard to gauge the workload.

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Role & Responsibilities:

Develop and implement best in class strategies for current & future clients aligning them to our clients’ business goals across the entire consumer journey and touchpoints.
Discover and leverage insights and trends through primary, secondary and available data to develop strategic recommendations for brand building and campaigns across paid, owned, earned channels.
Responsible for strategy deliverables including Brand building, Personas, Campaign Strategy, Creative Briefing, Comms Planning, Consumer Journey, Digital Ecosystems, Content & Social Media Strategy, Influencer, etc.
Work closely and constantly collaborate with creative team to develop effective award-winning work
Proactive ideas and briefs exploring new opportunities for marketing innovation and implementing them on selected accounts.
Keeping teams updated on new concepts and strategies from the digital world from Singapore, SEA and globally
Leading strategy for / support business development pitches and proposals
Responsible for VMLY&R’s reputation and credibility in the client organization.
Responsible for total client satisfaction, and for ensuring that regular strategic reviews are conducted with client.
Provide regular updates on performance, insights and recommendations for improvement of current strategies and plans for future initiatives.
Leadership and learning – Culture of skill-sharing, training, learning, mentoring, guiding and evolving oneself holistically as a strategist
Pro-active and constantly create value to VMLY&R and client partners

Skills & Expertise:

At least 5 years of experience in modern marketing environment
Strong foundation of marketing, branding, communication
Experience with social media, marketing & analytics tools & resources like GWI, Social Listening and Search Trends, Euromonitor, WARC
Good understanding of paid, owned, earned digital ecosystems including social, search, mobile, forums, maps, apps, influencers, etc.
Demonstrated success with client relationships, team management and business development.
Worked across multiple sectors across global and local brands in both private and public sector, in Singapore and multi-market / regional
Strong verbal and written communication skills.
Excellent presentation skills.
Ability to multitask and prioritize.
Fortitude to stay calm under pressure.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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Skills & Tags

go rust ai mobile data analytics product marketing

Aplyr's read

VML (Wunderman Thompson) is a global marketing agency excelling in digital strategy, attracting creative and tech-savvy professionals passionate about innovative advertising solutions.
Synthesized from recent postings & public sources

What's promising

•VML offers diverse roles in digital marketing and UX design, appealing to tech-savvy creatives.
•The company invests in growth academies, fostering talent development in copywriting and art direction.
•VML's global presence provides opportunities for international collaboration and career advancement.

What to watch

•High competition for roles may limit opportunities for rapid advancement.
•The fast-paced environment may lead to work-life balance challenges.
•Limited public information about employee satisfaction and company culture.

Why VML (Wunderman Thompson)

•VML emphasizes digital innovation, setting it apart in the traditional advertising space.
•The company's growth academies highlight a commitment to nurturing emerging talent.
•VML's global reach allows for diverse, cross-cultural project experiences.

Aplyr’s read is generated by AI from public sources. Was it useful?