Social Lead

Role: Social Lead

Location: London

 

About the role: 

You'll be the person accountable for the quality, consistency, and impact of everything Dove publishes and how the brand engages across social. This is a leadership role that blends hands-on social expertise with people management, client partnership, and cross-functional coordination. You'll oversee content calendars, community management, reporting, and reactive opportunities, while also shaping the strategic direction of Dove's social presence and developing the team that delivers it. 

We're looking for someone who has led social teams before and understands how to get the best from people while maintaining high standards under pressure. Someone who is deeply fluent in social culture, platforms, and audiences, and who can translate that fluency into clear direction for creatives, actionable recommendations for clients, and meaningful growth for the brand. Success means a social operation that runs smoothly, a team that is developing and performing, a client that trusts and values the partnership, and a social presence that positions Dove as one of the most distinctive and engaging beauty brands online.

 

What you will be doing: 

Team Leadership 

• Lead, develop, and line manage a team of social media managers, content creators, and community managers, setting clear expectations, goals, and ways of working 

• Review and quality-assure the team's output across content, community engagement, and reporting, maintaining a consistently high standard 

• Mentor and coach team members, providing regular feedback from both a professional development and social media discipline perspective 

• Manage team operations: workload planning, holiday approvals, performance reviews, and day-to-day prioritisation 

• Foster a team culture that is collaborative, curious, and grounded in social expertise 

Social Media Leadership 

• Set and evolve the strategic direction for Dove's social content and community across TikTok, Instagram, YouTube, and emerging platforms, ensuring the brand is reacting to and shaping culture, every day 

• Act as the studio's senior authority on social media, advising creative, strategy, production, and client teams on best practices, platform updates, trends, and audience behaviours 

• Oversee all content and community team activities, including content calendars, publishing schedules, community management, reactive content, and campaign support 

• Ensure Dove's social voice is consistent, culturally relevant, and true to the brand's purpose and values across every touchpoint 

• Leverage insight and learnings from across the team to identify opportunities, inform strategy, and raise the bar on content and engagement 

• Stay ahead of platform innovation, algorithm changes, and emerging formats, translating these into actionable recommendations for the team and client 

Client Partnership 

• Act as the senior point of contact for the Dove brand team on all social content and community matters, building trust through transparency, expertise, and proactive communication 

• Present content strategies, campaign plans, performance insights, and strategic recommendations to senior client stakeholders 

• Attend client briefings for campaigns, product launches, and seasonal initiatives, ensuring social is embedded from the start 

• Receive and act on client feedback, translating it into clear direction for the team and partnering with account management on any structural or commercial implications 

Operations and Reporting 

• Oversee final deliverables including content calendars, social snapshots, performance reports, and other regular outputs 

• Ensure the team's workflows and processes are efficient, scalable, and suited to the pace of social, refining them as the operation grows 

• Track social metrics across the team's output, using data to inform decisions, demonstrate value, and identify areas for improvement 

• Support cross-department communication between social, creative, strategy, production, and external partners to keep work aligned and on track 

Community and Engagement 

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