Senior Country Commercial Manager - Admin Services

Confirmed live in the last 24 hours

Tide

India, Delhi NCR

On-site

Posted April 23, 2026

Job Description

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

Tide is available for UK, Indian, German and French SMEs
Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
Over $300 million raised in funding
Over 2,500 Tideans globally - we’re diversity champions!
We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE ROLE

We are looking for a strategic and execution-focused Special Projects Manager to lead the go-to-market and growth strategy for our accounting and financial management products, built specifically for India’s MSMEs.

This is a high-impact role where you’ll work cross-functionally with Product, Growth, Sales, Marketing, and Leadership teams to define commercial strategy, shape product distribution, drive user acquisition, and ensure scalable growth. You will play a pivotal role in influencing product direction, business outcomes, and market expansion.

Key Responsibilities -

Define and own the GTM roadmap for accounting solutions tailored to MSME customers
Collaborate with Product and Engineering teams to localize features based on user needs
Should understand the need of businesses and create 0 to 1 journeys for the same
Conduct market segmentation and develop targeted value propositions for various user personas (retailers, traders, service providers, etc.)
Create pricing strategies and monetization models aligned with business goals
Lead initiatives to drive product adoption, activation, retention, and revenue growth
Plan and execute growth experiments across multiple channels; track performance and iterate
Develop and monitor KPIs; leverage data to drive decision-making and improvements
Scale user acquisition through partnerships, offline/online campaigns, and sales enablement
Act as the bridge between product, business, and functional teams
Manage GTM execution through structured planning, tracking, and performance reviews
Drive cross-functional alignment for product launches and key commercial initiatives
Own budgeting and resource planning for GTM and growth programs

WHAT WE ARE LOOKING FOR

B.Tech and MBA from a reputed institution
5–11 years of experience in GTM, commercial strategy, or growth leadership roles
Mandatory experience in fintech, SaaS, or MSME-focused digital products—especially in accounting, invoicing, or financial management tools
Deep understanding of accounting or finance tools used by MSMEs
Proven ability to lead cross-functional projects in a fast-paced, high-growth environment
Strong analytical skills with experience using Excel, Power BI, Looker, or similar tools
Excellent communication, stakeholder management, and influencing skills
Hands-on execution mindset; willingness to work closely with data, field teams, or sales
Familiarity with agile product environments and tools like Jira, Confluence, or Aha!