Senior Media Planner

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact In this role you will be responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition. 

Your Impact: 

• Day-to-day responsibility involving the planning and execution of digital media campaigns 

• Present media plan recommendation and POV’s to client 

• Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis 

• Decision making on campaign optimization and strategic changes 

• Ensure media plans deliver on client objectives, are strategic and meet efficiency goals 

• Assist with tracking media expenditures to ensure agency and client budget compliance 

• Maintain client contact/Manage client requests – i.e. plan changes, budget changes, provide marketplace information 

• Working closely with SR. Planner/Buyer and Client Business Lead 

• Working collaboratively with performance teams (Programmatic, Social, and Search teams). 

 

Skills and Experience Your Qualifications: 

• Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency 

• University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience 

• Experience working with a range of clients in a digital environment 

• Demonstrates understanding of media basics and concepts: 

• knowledge of different buying methods such as CPM, CPC, CPE, CPA 

• Understanding of multiple digital media channels (display, mobile, video, paid search, paid social) 

• Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.) 

• Proficient with Microsoft Office Suite 

• Solid experience with DFA Digital campaign set-up, trafficking and tagging processes 

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