Who You Are

Justworks is looking for a Director of Partner Marketing to build and scale a function that transforms our partner ecosystem into a strategic growth engine. This leader will define how Justworks engages, enables, and grows its network of channel, integration and alliance partners—driving awareness, acquisition, and trust through co-marketing programs and data-driven partner engagement.

You’ll establish the vision, frameworks, and programs that empower our partners to drive measurable business impact and ensure partnerships become a consistent and integrated pillar of our end-to-end Go-To-Market motion, driving acquisition and monetization for Justworks and seamless marketing, shopping and user experiences for our customers. 

What You’ll Do

Strategic Leadership

• Develop and execute a Partner Marketing strategy that accelerates growth through channel and integration partners and strategic alliances.
• Define the marketing framework for partner lifecycle engagement—from onboarding and enablement to co-marketing and retention.
• Build scalable programs that elevate partner visibility and drive measurable pipeline growth, customer adoption and lifetime value.
• Collaborate with Partnerships leadership to align marketing priorities, investment, and KPIs with business objectives.
• Establish clear reporting and insights on partner performance, marketing ROI, and contribution to pipeline and revenue.

Program Development & Execution

• Lead integrated co-marketing initiatives—including campaigns, events, content, and digital programs—that strengthen partner relationships and generate qualified leads.
• Build enablement strategies, toolkits, and resources that help partners effectively position and sell Justworks.
• Launch partner communications and engagement programs that deliver consistent value and reinforce Justworks’ brand and messaging.
• Collaborate with Brand, Product Marketing, and Growth teams to ensure storytelling consistency, channel performance, and measurable outcomes.
• Test, measure, and optimize programs to continuously improve partner-sourced pipeline, engagement, and ROI.

Team Leadership

• Build, mentor, and lead a high-performing Partner Marketing team.
• Establish repeatable workflows, governance, and scalable processes for strategic prioritization, campaign planning and execution.
• Foster a collaborative, metrics-driven culture focused on outcomes, learning, and iteration.

How You Will Do Your Work

As a Director, Partner Marketing, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

• Business Insight - applying knowledge of business and the marketplace