About the role
Inbound Account Executive – Nordics (On-Site – London)
Want to grow your sales career in one of the world’s leading fintech scale-ups — while working with the Nordic market?
Join our Nordics Inbound Sales Team in London, where you’ll turn warm leads into happy customers and help small businesses across Sweden, Denmark, and Norway thrive with SumUp.
At SumUp, we believe small merchants are the heart of the economy. That’s why we build intuitive, affordable tools that make getting paid simple. With over 4 million businesses using SumUp across 30+ countries, we’re shaping the future of payments — and we want you on the journey.
As an Inbound Account Executive – Nordics, you’ll work with inbound leads from the Nordic region, guiding small and medium-sized businesses through their first steps with SumUp and helping them choose the right solutions for their needs.
What You’ll Do
Engage with inbound leads generated by our marketing team across the Nordic markets — qualify, consult, and convert
Connect with small and medium-sized businesses via phone and email, building trust in both English and your Nordic language
Deliver tailored product demos and clearly explain how SumUp solves real-world business challenges
Manage your pipeline in Salesforce, ensuring structured follow-ups and efficient lead conversion
Track your performance, report on results, and stay aligned with regional targets
Collaborate closely with the wider Nordics team to share insights about market trends, customer behavior, and opportunities
You’ll Be a Great Fit If You
✔ Speak English fluently and one Nordic language (Swedish, Danish, or Norwegian) at professional level
✔ Have experience in a phone-based or customer-facing role (sales, support, retail, hospitality, etc.)
✔ Feel confident engaging decision-makers and building trust quickly
✔ Are curious about fintech and motivated to understand the Nordic SMB landscape
✔ Thrive in a fast-paced, performance-driven environment
✔ Bring a proactive, team-first attitude and enjoy collaborating across markets
Bonus points for experience with payments, POS/EPOS software, SaaS, or Excel — but we’ll teach you what you need.
Why Join SumUp
Competitive base salary + uncapped commission
Your earning potential grows with your success.
International Exposure
Own and develop the Nordic market while working in a global fintech hub.
Office-first Setup in Central London
Work face-to-face with your team and be part of a growing, high-energy sales floor.
€2,000 Annual Learning Budget
Invest in your development with courses, events, or certifications.
30-Day Paid Sabbatical
After 3 years with us, take a fully paid month off to recharge.
Diverse & Inclusive Culture
Work in an environment that values different perspectives and backgrounds.
Referral Bonus
Recommend great talent and get rewarded.
This is more than just a sales role — it’s your opportunity to build commercial expertise while owning a key European region.
If you’re excited about fintech, love working with people, and want to grow your career in an international environment, apply now and join our Nordics team in London.
About SumUp
We believe in the everyday hero.
Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.
SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
SumUp will not accept unsolicited resumes from any source other than directly from a candidate.
Job Application Tip
We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.
Aplyr's read
SumUp empowers small businesses with mobile payment solutions, attracting a diverse workforce passionate about fintech and entrepreneurship.
What's promising
- •SumUp's mPOS solutions are tailored for small businesses, providing essential tools for entrepreneurs.
- •The company is expanding globally, offering roles in various regions and languages.
- •SumUp invests in technology, hiring for senior engineering and data roles to enhance its platform.
What to watch
- •The competitive fintech landscape poses challenges for market differentiation and growth.
- •SumUp's reliance on small businesses may expose it to economic downturns affecting this sector.
- •Limited public information about employee satisfaction and company culture.
Why SumUp
- •SumUp focuses on empowering small businesses with user-friendly payment solutions.
- •The company offers diverse roles, from sales to engineering, across multiple continents.
- •SumUp's commitment to global expansion is evident in its varied international hiring.
Aplyr’s read is generated by AI from public sources. Was it useful?
About SumUp
SumUp is a financial technology company that provides mobile point-of-sale (mPOS) solutions and payment processing services for small businesses and entrepreneurs.
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