Burson | Account Executive, Japan

About Burson

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

The Role:

As an Account Executive you are expected to actively be involved in the day to day execution of client activities under the supervision and guidance of senior team members. You will contribute to Burson’s performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying and delighting clients and generating new business. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

CORE JOB RESPONSIBILITIES & REQUIREMENTS

 

Client Service:

• Stay updated on all your clients, their industries and competitors by actively reading articles, press materials, marketing collateral and strategy documents.
• Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients
• Able to draft high quality and actionable client facing communications with minimal assistance, including status reports, campaign summary reports, general account activity reports etc.
• Know how to use the Burson proprietary tools such as Digital Catalyst Cards and the Creative Catalyst Network
• Know the Burson research and measurement methodologies and implement research and measurement tools to support the account team in IC programs
• Understand the media landscape and be able to help develop and customize media lists for your clients
• Build media relationships and be able to leverage relevant knowledge to benefit your clients
• Assist in press materials development and support the preparation of press events.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels

 

Business Development:

• Be an active listener during client meetings. Every client meeting can lead to opportunities to grow existing