About the role
Head of Value & Pricing, Strategy & Operations (12M Fixed Term, New Verticals)
The Role
You’ll be part of the New verticals Strategy & Operations (S&O) team, the engine responsible for driving NV Value strategy. In this role, you’ll support and lead high-impact workstreams that inform where and how we provide great value to customers in a financially sustainable way across the whole suite of levers: Item pricing, discounting, Fees, Value discovery etc.
You’ll partner closely with Product, Marketing, Commercial, Analytics and local markets to translate strategy into execution. This is a highly cross-functional role requiring strong strategy skills, analytical thinking, structured communication, and sound commercial judgment.
What You’ll Do
Strategy & Insight
Define and Shape Value strategy and independently set roadmap across markets, and value levers
Be accountable for achieving NV Value OKRs (e.g. price mark-up, item offer penetration) across key markets.
Proactively identify and size new value opportunities and design net‑new initiatives to unlock them
Support key commercial initiatives on partner onboarding, strategic promotional events
Performance & Planning
Own the setting and tracking and reporting of KPIs for Value pod, own performance reviews
Collaborate with Analytics and Data Science to build frameworks for performance monitoring, forecasting, opportunity sizing
Execution & Delivery
Lead end to end specific workstreams or initiatives within broader cross-functional programs, such as:
Fee optimisation to drive consumer habituation with NV proposition
Rollout of the key promotional mechanics across markets
Drive GTM /adoption for specific product features
Cross-functional Collaboration
Serve as a key point of contact for Value pod with Product, Marketing, Finance, and local market teams
Shape cross-functional operating models to keep work moving
Mentor junior NV S&O teammates and guide cross‑functional squads in structuring and executing value initiatives
Drive knowledge sharing and playbook development to scale high-performing ideas
People management
Lead a team of 2+ people including accountability for team performance, development, and hiring
Qualities We're Looking For
DECISIVE AND INFLUENTIAL: you should thrive in a fast-paced environment, and be comfortable with suggesting quick yet calculated recommendations and communicating persuasively, even in times of ambiguity. More importantly, you must have a strong desire to galvanise action within Deliveroo.
ANALYTICAL AND COLLABORATIVE: there will be number-crunching involved, but your role will also be about working with our teams in product, commercial, marketing and finance, understanding how your insights are aligned with the direction the business is heading in.
STRUCTURED: you will be working on multiple projects and competing priorities at the same time - from helping to lead a project, to analysing a problem and communicating recommendations in a concise manner, you will need to be methodical and rigorous in your approach.
Profile
We are looking for someone who:
Has 6-8 years experience in consulting, strategy function; preferably with core expertise in pricing.
Has a hands-on mentality and is willing to get stuck into shaping how consumers engage with Deliveroo.
Can prioritise effectively while working on multiple projects concurrently and independently.
Is adept at conducting 80/20 analysis, drawing out business insights from that analysis and presenting findings and recommendations persuasively.
Requirements
Essential:
Strong problem solving abilities involving identifying the root cause of problems, assessing risks/impacts and determining and implementing effective solutions.
Highly analytical mindset with the ability to break down large data sets and turn them into actionable insights
Strong presentation skills and an ability to communicate complex findings to non-technical audiences in a clear, simple way, both written and verbally.
London-based with a minimum of three days required in the office
Aplyr's read
Deliveroo connects diners with diverse culinary options, driven by a tech-savvy workforce focused on innovation and customer satisfaction in the competitive food delivery market.
What's promising
- •Deliveroo offers a dynamic work environment with opportunities in various global markets.
- •The company invests heavily in technology to enhance user experience and operational efficiency.
- •Recent roles indicate a focus on expanding international presence and strategic partnerships.
What to watch
- •Deliveroo faces intense competition from other food delivery services like Uber Eats and Just Eat.
- •The gig economy model raises concerns about job security and benefits for delivery riders.
- •Regulatory challenges in different countries can impact operational stability and expansion plans.
Why Deliveroo
- •Deliveroo's Editions kitchens allow them to offer exclusive restaurant partnerships and menu items.
- •The company emphasizes data-driven decision-making to optimize delivery logistics and customer service.
- •Deliveroo's focus on diverse roles, from tech to customer service, supports a wide range of career paths.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Deliveroo
Deliveroo is a British online food delivery company that connects customers with a variety of restaurants and food outlets, allowing them to order meals for delivery or collection.
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