Strategy Director - VW Brand

About the Role:

Senior strategist, joining a vibrant strategic community, responsible for delivering thought leadership, best practice and campaign strategies delivered via the PHD Network.

Today, we deliver transformative growth by helping our clients outthink, outpace and outgrow their competition —with intelligence connected across a next generation network — that brings everything and everyone together.

To achieve transformative growth, we see clarity in complexity. We see the bigger picture. We cultivate and celebrate intelligence in all its forms. We are focused on attracting and developing the best minds in the business. It is coded in our DNA.

Powered by our next-generation network, PHD’s advanced thinking – Intelligence. Connected. – combines data, technology, and human-centric principles to drive measurable outcomes.

That’s how we transform experiences. That’s how we move brands and businesses forward.

Volkswagen is the world's largest car manufacturer. It is the major brand within the Volkswagen Group which includes Bentley, Porsche, Audi, Skoda and Seat-Cupra.

The auto industry is facing huge disruption with the transition to new power sources and an emerging D2C model which changes their relationship with customers and marketing.

Volkswagen is one of the most respected engineering businesses in the world, their heritage models like the Golf continue to be the benchmark for quality, while they introduce an exciting new generation of electric mobility with the ID. range.

This is the largest client in the OMG network and one of the flagship accounts within the group. You will have the opportunity to work at the forefront of the group's vision of how we service our leading global clients.

 

BACKGROUND TO THE ROLE

Your role will be to support the development and implementation of the global communication & media strategy at a brand level. You will lead the development of strategies for major global campaigns within the comms roadmap alongside other members of the team. You will also be responsible for helping develop best practice guidelines for media effectiveness, creating a data-led approach to brand building and performance driving.

You will also be responsible for advising and steering the local markets with any of their strategic planning they are doing at a local level. For each of these projects you will be supported by the Head of Strategy and the specialist area experts.

You will work in an integrated team with Omnicom counterparts in creative (Omnicom), performance (OPMG/RAPP) and others to create 360 consumer journeys.

It is a team of 3 experienced strategists who must be able to deliver “top-to-bottom” strategies that connect to asset development and campaign activation in market.  You will report to the Group Strategy Director and the Global Business Lead.

RESPONSIBILITIES & SCOPE

We’re looking for a highly experienced agency strategist that also has expertise and/or experience working in integrated or x-agency teams with creative and other specialisms.

An independent self-starter you will be able to quickly establish credible relationships with senior clients and creative agency counterparts to effectively position PHD (and Omnicom) as a valued strategic partner.

Our role is to deliver consistence excellence of the Brand Strategy through all touchpoints and markets. The person will also need to have a strategic mindset to shape paid, owned and earned consumer journey’s. Defining each of the different channels and audiences that will be recommended at a global level will also need suggestions on the message theme. So that the ad agency has a prompt on what to focus the creative teams to create.

About You

• Extensive experience in a strategic planning role.
• Strong on media strategy. You must have a clear understanding of evidence-based media planning and how this impacts on media guidelines/principles.
• An understanding of all marketing communication channels (including digital, data and content).
• A good understanding of marketing tech and how it is developing.
• A strong team leader who is able to deal confidently with clients and creative agency counterparts.
• A collaborative team player who can work with the PHD VW Group team on the other brands to help further develop our product and delivery.
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