About the role
Job Description
Here at Kraft Heinz we believe in making life delicious! We are one of the largest food and beverage companies in the world operating in 200 Countries! We love to champion great people and everyone is welcome at our table – join us on the next step of our exciting journey!
Reporting into Head of Brand Build MEA, this role is to lead the White Sauces Category. In this role you will work on Heinz Mayonnaise, Salad Dressings and Condiments, Leading the category strategy, Innovations & Communication across MEA.
You’ll be treated as an owner from day one, working in cross-functional teams to drive category success while being supported by a close-knit team who will set you up for success and invest in your growth.
Responsibilities:
Help in the 3/10 years Strategic plan through Evaluating where the business stands today using extensive consumer and business analysis, identify current gaps, future opportunities building on consumer trends and size pf prize.
Establish 3/10 years innovation pipeline and ensure setting the business into winning innovation platforms.
Develop an understanding of market, competition, consumers and customers through the analysis of market and consumer research to drive the business and take corrective actions when needed.
Lead, align and monitor marketing campaigns from planning to execution while being consistent with brand objectives and JTBD
Ensure consistent brand look and feel across MEA inline with Brand Guideline
Lead innovations projects and set winning 6ps for innovations.
Track innovations and keep close monitoring and take corrective actions when needed.
Qualifications:
Minimum 3 - 5 years in marketing (or marketing related) experience
Strong proficiency in Arabic and English
Passionate for food, culture and new trends.
Strong analytical skills and data-driven thinking. Proven practical experience in applying testing/experimentation methodologies and optimization strategies.
Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
Result driven and consumer oriented.
Proactive approach in resolving problems and challenges.
Strong leadership skills
Location(s)
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Aplyr's read
Kraft Heinz is a global food giant, attracting professionals passionate about iconic brands and innovative product development in the food and beverage industry.
What's promising
- •Kraft Heinz offers diverse career paths with roles in sales, R&D, and data science.
- •The company is committed to innovation, evident in its investment in R&D roles.
- •Kraft Heinz's global presence provides opportunities for international career growth.
What to watch
- •Kraft Heinz has faced challenges with adapting to changing consumer preferences.
- •The company has undergone significant restructuring, which can create uncertainty.
- •There is pressure to balance cost-cutting with maintaining product quality.
Why Kraft Heinz
- •Kraft Heinz is known for its portfolio of iconic brands like Heinz and Kraft.
- •The company emphasizes data-driven decision-making in roles like category management.
- •Kraft Heinz's commitment to sustainability is reflected in its product innovation strategies.
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About Kraft Heinz
The Kraft Heinz Company is one of the largest food and beverage companies in the world, known for its iconic brands and commitment to quality.
