Account Manager Paid Search - Nike Account

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond. 

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications. Kinesso partners with Initiative to create best in class solutions for Nike. Initiative is Nike's and Jordan brands media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries. 

Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to. 

 

Key Responsibilities 

Strategic Search Engine Marketing

• Hands-on campaign management across Google Ads, Microsoft Ads
• Forecasting and strategic planning of PPC activity to hit campaign objectives.
• Leading weekly reporting and insights into campaign performance and optimization.
• Contribute to developing new products and ways of working that improve PPC results.
• Develop an understanding of the various digital media channels (Display, Social) and the role of Paid Search as a part of the full funnel marketing strategy
• Help to educate the clients on strategies and tactics; engage clients in digital communications by demonstrating their direct response and creative and brand-building abilities.
• Keep up to date with and lead the testing of new SEM products, including advanced features and beta trials for Google Ads and SA360, and the development of AI tools 
   
  Leadership & Management 
   
• Maintain a day-to-day client relationship
• Lead campaign/ project development and execution 
• Provide consistent and practical support to Associate Account Director/ Account Director/ Performance Planning Director
• Prepare and lead performance review presentations.
• Lead development of regular results analysis & reporting, recommendations and presentations.
• Lead meetings and discussions and ensure accurate contact reports are issued within 24 hours. 
   
  Excellence in Client Service  
   
• Work to understand your client’s pressures and internal demands to ensure Kinesso provides the correct response at the right time and in the prop